Why Agents Should Use Print Marketing to Reach Seniors and Retirees


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Seniors and retirees are the ones who remember the times of milk in glass bottles and mornings that started off with a newspaper hitting the front door. And they’re also the ones that appreciate print media and turning a page, even when everyone else is content to scroll and tap away on a screen. Staying in tune with this generation should be considered a vital part of your marketing strategy, because retirees and seniors truly treasure what a high-quality, print magazine has to offer.

You’re sharing high-quality content

As a professional, there are many ways to leverage the unrivaled, personally branded magazines from ReminderMedia and appeal to this age group.

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The content within the 48 pages of these high-quality publications includes everything from food to travel to a variety of lifestyle and wellness tips. Retirees have the freedom to take advantage of trying out new recipes or traveling more frequently. Whether that includes day-long excursions to a nearby town, or a longer vacation to another part of the country, these magazines have content geared toward whatever interests your client. This age group also has more time and resources than those in younger generations, meaning they should be a top priority when considering your mailing list.

It stays in the home longer

Seniors and retirees appreciate print media more so than digital, which is why our magazines are great for their home. One of the reasons for this is their coffee-table quality, and the fact that readers take the time to not just flip through the magazine aimlessly, but to actively engage with the content. The majority of readers save the Tear Out Cards, this age group included. These magazines, branded to you in six key locations, stay in the home longer (recipients have reported keeping their copies for 10 weeks!)*, and that makes you more memorable to your senior and retiree clients who will think of you when looking to sell and move.

It provides them with a trusted resource

Seniors and retirees don’t want to consume marketing that makes them feel old. The content within our four magazines is timeless. Your clients can revisit the pages of the magazine for inspiration on a number of topics—home, food, travel, health, wellness, business, and more. They stay engaged with the content, and, therefore, they stay engaged with you—someone they feel they can trust because of the quality and timelessness of the magazine.

It’s a marketing strategy that works

Print media isn’t going anywhere anytime soon. In fact, 7 in 10 adults have read a magazine in the past month, resulting in this sector of the print industry experiencing some growth. This statistic alone makes it beneficial to send your magazine to this age group. When seniors or retirees want to downsize to a smaller home, having your personally branded magazine on their kitchen counter enables them to recall who to contact for guidance during this life event.

If you feel like you aren’t hitting the mark with this generation, try providing a personally branded magazine from ReminderMedia, and watch your marketing strategy hit a new level of success.

*2023 ReminderMedia Readers Survey conducted by GfK-MRI

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