The ROI on Obsession

Coming up with the idea is always the easiest part.

Bringing the idea to life requires something totally different—focused work. If you’re always chasing instant gratification, then it will be impossible to achieve anything great. Every incredible accomplishment required dedication and consistent effort spread out over long periods of time.

Rome wasn’t built in a day—it was built every day. From empires to companies, it all happens brick by brick, task by task.

When we decide on our goals, we need to find out how they relate to our general wellbeing, how they relate to our lives. How is this going to make us happy?


Then we have to get granular. We break huge goals into big projects and big projects into sizable tasks and sizable tasks into actionable items.


Then we write those actionable items down on an age old piece of time management technology: the checklist. At this point you’ve identified the goal and the necessary steps to get there.


Now it’s time to work with obsession. Here we separate the entrepreneurs from the wannapreneurs. There are scientifically proven links between crossing items off a list and a spike in dopamine, the brain chemical associated with pleasure.

Become addicted to working through your list and build momentum off of every completion. Leverage that force to push you further towards your overarching goals. If you are struggling to spark obsession, that’s an indication that you need to go all-in on something you’re more passionate about.

Written by Luke Acree

Luke Acree, President of ReminderMedia, is a sales fanatic, a marketing evangelist, and an expert team builder. Luke has worked with tens of thousands of agents over the years, helping them understand how to connect with their client database in a way that generates leads, secures repeat clients, and captures referrals.