ReminderMedia wants to keep our clients up to date on all the greatest tactics for using our products. In the fourth installment of our Above the Noise: Product Tool Kit series, Production Manager, Kristin Sweeney provides tips on how you can take your ad presence to the next level.
Video Transcription
Hey guys my name is Kristin Sweeney, I’m the Production Manager of ReminderMedia’s Creative Group, and I’m going to help you amp up your ad presence in American Lifestyle magazine with a few
simple tips.
Number one
First, think about what you’re trying to accomplish with the ad. You want to start with the end goal in mind. So what are you trying to do with this ad? Are you trying to promote your brand recognition? Are you trying to give more information about yourself and you want to do a bio with supporting testimonials? Or do you have an event that’s coming up, and you want to promote that event? Or are have you been really active in the community and you want to talk about your community involvement? Or do you have a product or service that you want to focus on? So, think about what you’re trying to accomplish focus on that, and then figure out your text and your images, because next comes your headline.
Number two
The headline is the most important text on the page. That’s where you’re going to draw your readers in, because really five times as many people read the headline as they do the body copy. So, remember though—you don’t want to give everything away in the headline you have to leave something for the body copy.
Number three
Then, think about your images. It’s so important to have high-quality images. People are visual creatures, so you’re going to really draw them in with the images. So, think about making sure that the images make sense with the content of your ad. You want to make sure they’re a high-resolution, you want to make sure that they’re well lit, that they’re sharp, and that they’re crisp.
Number four
Then think about your body copy. The body copy—you’ve gotten people this far with the ad—so don’t skimp on the details here. It’s really important to make sure that you give the information that you’re trying to convey and that people are expecting in the ad.
Number five
And then lastly, you want to think about your call to action. So, don’t just assume because people are reading your ad that they’re going to know what to do next. You want to let them know what to do next. Ask them to reach out to you, tell them what to do next, that’s what they’re waiting for, because this way even if people are skimming over your ad they’re going to know what to do next.
The takeaway
So, that’s it. Those are a few simple tips on how you can amp up your advertising presence in American Lifestyle magazine. And remember, we can do a custom ad for you. Let us do the heavy lifting and make your ideas happen. So, if you like what you heard here, and you want to learn more about ReminderMedia’s products, remember to subscribe, and most importantly, take action.
