Must-Read Real Estate Books to Kick off the New Year Right


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Resolutions come in a variety of types—from health and wellness objectives to professional and personal goals. Regardless of where you see yourself a year from now, it’s about how you get there that’s important. Books can be a large part of achieving those goals, especially in real estate. Put these five must-reads at the top of your pile and make it a priority to read through them throughout the next twelve months.

7L: The Seven Levels of Communication: Go From Relationships to Referrals by Michael J. Maher

With rave reviews from REALTORS®, 7L is a must-read to get your mind in the right spot for the rest of the year. Told in a narrative perspective, this book tells the story of how you can go about building a referral-based business. Maher knows his stuff, and wants to make sure you know it, too.

The Conversion Code by Chris Smith

Candid and to the point, Chris Smith’s book offers a lot to digest in short, easy-to-read snippets. From upping your blog strategy to closing more deals and driving more leads, The Conversion Code is the perfect book for those who are constantly on the move (the 43-minute audiobook is also ideal for that early morning commute).

The Millionaire Real Estate Agent by Gary Keller

The tagline “it’s not about the money…it’s about being the best you can be!” best describes the content of Gary Keller’s best-selling book. Because at the end of the day, we know you want to make more money, and be in the highest income bracket possible for real estate agents. But how do you get to that point? More importantly, how do you stay at that level? It answers that question and more that you may have about productivity, and ultimately, how to be a real estate go-getter.

Listing Boss: The Definitive Blueprint for Real Estate Success by Hoss Pratt

Pratt breaks down real estate success into twelve principles: from marketing plans to developing your niche to mastering the art of listing presentations and beyond. His book gives you the advice you need to take action in your career. An expert in lead generation and conversion, he knows how to make it in real estate, and his definitive guide will give you the motivation to do the same.

Ninja Selling: Subtle Skills. Big Results. by Larry Kendall

Fed up with traditional selling techniques and aiming to try a new approach this year? Look no further than Larry Kendall’s best-seller, Ninja Selling. This book is at the top of the charts for a reason: it gives the reader knowledge on how to sell from a science-based angle. It’s not exactly your typical real estate jargon, but Kendall’s advice is earnest and practical, with his main objective being to help you more in business and in life. Switching it up has never sounded so intriguing, and sometimes as a REALTOR®, trying something new is exactly what you need to succeed.

Make this year your best yet by putting these page-turner’s at the top of your reading pile.

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