Customer Story: “You Need to Invest in Yourself, and You Need to Invest in Your Advertising”

Meet James Allen, a sales associate with Coldwell Banker in Marina Del Rey and Venice Beach, California. James understands the importance of marketing no matter what your job is.

“Our business is like any other business,” James says. “You need to invest in yourself, and you need to invest in your advertising.” He also has mastered the follow-up process, which he says is the top way to leverage the impact of American Lifestyle magazine: “It’s an excuse you have in order to call your client. It’s a very important tool, a great way of keeping in touch.”

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