Are you still struggling with landing FSBOs? With FSBOs, agents need to break through the negative mindset that makes sellers distrust or otherwise not need the expertise of a Realtor. In this episode of Above the Noise, Luke discusses how you can utilize American Lifestyle magazine to help you break through that barrier to close more deals.

Video Transcription

FSBOs are a great source of leads for your business, and if you remember from previous videos, I let you know that you should be prospecting around 50 for sale by owner leads at a given time to keep your pipeline full. But in today’s video, I want to talk to you about what you’re up against from a mindset perspective.

The challenge of working with FSBOs

You’re up against a bad impression of real estate agents. What I mean is this person chose to sell their house on their own and the reason is because they don’t understand the value that a real estate agent brings to the table. Quite frankly, they think you just put a sign in the yard or maybe put it on internet sites and they think they can do that. This is a perfect opportunity for you to leverage the power of your personally branded magazine. One of the greatest value propositions of the magazine is its quality. How it makes you look, how it makes your brand stand out.

The strategy

What I want you to do is to go to the FSBOs that you’re trying to prospect. Drive to their home; you have their address. Drive to their home, introduce yourself, and give your magazine as a takeaway.

I have received tons of testimonials from agents who have done this and what it has done is allowed them to have the opportunity to showcase what they bring to the table versus their competition or something that they can do that for sale by owners can’t I’ve even had agents tell me that they have received calls based upon just leaving the magazine as a takeaway because of the quality.

Now if you show up to that FSBO and that person’s not there, leave your magazine. Write a little sticky note on it to let them know that you stopped by and that you just wanted to let them know that you’re available to help in any way. I’ve had testimonials come in where agents have done just that and received callbacks from just leaving their magazine.

The takeaway.

So guys there you have it there’s a unique way for you to use your magazine to set you apart and help you close that FSBO deal. If you like these tips, subscribe to our YouTube channel, comment below. Let me know your successes and failures I always want to share them with the audience. Check us out on Facebook and Instagram, but most importantly take action on this today!