Marketing is all about reaching the right people with the right message, and in real estate, two of the most popular ways to do that are Facebook ads and direct mailers. But which one should you actually throw your budget behind? Which can you expect to bring in consistent leads?  

Well, why not both?

While many agents feel stuck choosing between digital ads and traditional mail marketing, we at ReminderMedia believe that each has strengths that can complement the other, creating a powerful one-two punch to grow your real estate business. Let’s compare the two approaches, break down what makes them effective, and explore how our tools can help you get the best of both worlds.

Why Facebook ads are so effective

Facebook’s platform gives you access to millions of users, meaning you can get your listings or services in front of the exact right people in your area. Its ads work well for the following:

• Precise audience targeting based on location, interests, behaviors, and more
• Visual and video content that can capture attention fast on mobile devices
• Integration with Instagram for expanded reach at no extra cost
• Quick, measurable results with real-time reporting on clicks and leads

The catch? Running successful Facebook ads takes strategy, creative skill, and ongoing management to make sure your budget is spent wisely.

That’s where our Facebook Lead Generation service comes in. Our team handles everything from audience targeting to professional ad design to help you get consistent, qualified leads without the headache. We even provide real-time lead delivery so you don’t miss out on a potential client as well as an AI-powered chatbot customized you to conduct initial follow-up. Create a greeting to automatically send to every new lead, and the bot will take over as soon as the individual engages, gathering key initial details. This way, you can prioritize those who show the most interest and get a jump-start on building the foundation for a working relationship.

Why mailers still matter in real estate marketing

Whether you prefer postcards, newsletters, or an item of value, direct mail remains a trusted way to reach local homeowners and sellers. Many agents find that it helps foster trust and brand recognition, showcasing them as a local expert in the neighborhoods where they want to work. These are just some of the top benefits:

• Physical, tangible presence that stays in the home, sometimes even for weeks
• Less competition since fewer agents use mailers consistently today
• Easy approach to brand building and staying top of mind
• Potentially greater reach with those who aren’t active on social media, such as older generations

That’s not to say there aren’t a few downsides, however. Mailers can be costly and have less immediate feedback than digital ads, and it is undoubtedly more difficult to track which recipients actually become leads.

Even still, the positives can outweigh the negatives with the right strategy and tools. We offer a suite of branded content that’s designed to put your contact info directly in recipients hands while also providing value.

• Personally branded magazines: Choose from any of our four different coffee table-quality magazines—American Lifestyle, Start Healthy, Good to Be Home, and Business in Action—to send 48 pages of entertaining, inspiring, and engaging articles to your list. Your information and photo are included in several places, including the Front and Back Covers, and you can even customize the letter on the Front Inside Cover to target specific groups or individuals.
• Set-it-and-forget-it postcard campaigns: Postcards remain a top mailing option for any real estate agent, and our library includes hundreds of professional designs geared toward a wide range of interests. Connect with our team, and they’ll get you set up within minutes, helping you build a targeted list, if needed, to help ensure that you get the best results.

There’s also the option to add a QR code to your postcards and magazines, which you can use to send recipients to your website, a landing page, a downloadable e-book, or some other resource. This makes it super easy to track in real time who is engaging with your content!

The power of an integrated approach

Instead of choosing one over the other, the most successful agents combine Facebook ads and mailers to create a multitouch marketing strategy that hits potential clients both online and offline. This means they see your name and brand just about wherever they go, from their social media feed to their mailbox, building greater familiarity and trust.

Our marketing system is built for this integration. For example, every Facebook ad campaign you run with us can be paired with matching branded direct mail targeted to the same area. Plus, leads captured with the former can be added to your mailing list, helping you turn interest into clients faster. This digital and print synergy results in higher-quality leads, better conversion rates, and more closed deals.

What should real estate agents invest in?

If your budget truly allows for only one, here’s a quick rule of thumb:

• Use Facebook ads if you want faster lead generation with precise tracking and follow-up.
• Use mailers if you want to build local brand awareness and trust over time.

But if you can invest in both, you’ll benefit from a strategy that covers all your bases, and our tools make it simple to do just that. We’ve helped thousands of agents succeed by combining the best of digital and print marketing:

• Customized, expertly targeted Facebook ad campaigns fine-tuned for lead generation
• Professionally designed branded content that builds your brand and reinforces your digital ads
• Automated lead delivery and AI-powered follow-up for Facebook ads
• Integrated reporting that shows you results across both channels

👉 Ready to see how a combined Facebook ad and mailer strategy can grow your real estate business? Click here to book a demo for Facebook Ads.