Luke Acree talks about how to lock in your friends and family as potential clients. It can be easy to take them as a given, until you see they did business with someone else. Here are two simple hacks to integrating friends and family into your client list.

Video Transcription

Guys the last time we spoke I gave you three simple categories to help you build a rock-solid client list. But a question I get all the time is “Luke, I know friends and family should be on my list, but I can’t get their addresses. It’s so difficult.” I want to give you two practical applications I’ve used over the years that have helped me collect addresses.

Social media

First that you should try is your social media. I’m talking about Facebook. Get on Facebook, get the Facebook Messenger, and send your friends and family a message that says “Hey, I want to keep in touch with you I want to send you a card this year. Can I have your home address?” You’re going to be surprised how many people respond with their home address.

Life events

Second is a life event. I’m talking a wedding, maybe a high school graduation, a baby shower. You need to reach out to that person, because guess what? They had to send out invitations, which means they have an address book. You’re going to be surprised because those people you reach out to, they’re going to be more than happy to share that with you.

The takeaway

So there’s just two practical applications— get on social media and send them a message, or get an address book from a life event that’s happened in your family.