Real estate agent, Susan Frances Ferry, has been in the industry long enough to understand the importance of marketing. However, she only believes in warm marketing, which is why she entrusts American Lifestyle magazine to help her keep in touch. All of her past clients get copies to simply remind them that she’s still in the business.
“You really don’t want to lose the referrals from previous clients and/or their future business just by not being present.” The magazine not only helps her stay top-of-mind, but in a high-quality way. Susan even receives the magazine herself so that she can enjoy the articles and imagery. “The quality is also an opportunity to remind your clients of your quality of your service. So, when they receive it it’s something very substantial, almost elegant.”
To utilize a high-quality marketing tool like Susan, request a sample here.
