Building Your List from the Ground up

Are you looking to close more deals and ensure a life of freedom? Regardless of your industry, a solid book of business is the key to getting there.


Today on Above the Noise, ReminderMedia Marketing Services manager Josh Lusk offers three tips for building an effective client list from scratch.

Video Transcription

When you’re a service-based sales professional, relationships are crucial to your success. That means you need to build a client list that will set you up for plenty of repeat business and referrals down the line.

Tip #1: Use your sphere of influence.

Whether you’re just starting out or looking to grow your existing business, you definitely don’t want to neglect your family, friends, and peers. Think about the people you already know who might benefit from your services. Put them all on your list, along with their contact information, how you know them, and whatever you know about them that might help guide your future interactions. If they can’t use your services right now, don’t worry—because they almost certainly know someone who can.

Tip #2: Get to know your mutual acquaintances.

One of the best ways you can do this is through social media. For example, on Facebook or LinkedIn, you can ask to connect with someone who has multiple mutual connections. You can even send a message to the person you’re reaching out to, using your mutual connections as an icebreaker. If you’re reluctant to message someone out of the blue, ask the person you both know to make an introduction.

Tip #3: Expand your network through social activities.

When you join a club, participate in a class at the gym, or even just get out and meet people at community events, you can create relationships organically—opening yourself up to a world of new connections in the process.

And there you have it: three ways you can start building a solid client list today. If you’re a real estate agent looking for ways to grow your email list check out the description of the video for a list of free lead magnets. Subscribe to this YouTube channel and follow us on Facebook and Instagram. But, most importantly, take action on this today.

Written by Kevin McElvaney

Zealous wordie and reluctant writer of short bios. I'm dedicated to creating useful and educational content.