When you’re looking to build awareness of your real estate business in your geographic farm, it’s important to get in some face time with the people you’re looking to work with.
Today on Above the Noise, ReminderMedia Sales Team Lead Luke Johnson offers three tips that will help you get the most out of your door knocking efforts.
If you’re serious about becoming the dominant agent in your neighborhood, you need to find ways to get your name and face out there. And one of the best ways to do that is through door knocking.
Tip #1: Know your script.
Just like when you’re making a cold call, you don’t want to go out there and just wing it. You want to memorize, internalize, and personalize. Know what you’re going to say, and be ready to tailor it to fit the individual prospects you’ll meet—but also be ready to respond to any objections you might run up against. A lot of people are going to want to close the door as soon as possible, and it’s really up to you to keep them engaged.
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Tip #2: Lead with useful information.
When asking someone to take time out of their day to speak with you, you need to do something to get their attention right away. One thing you can do is to offer a market analysis. Let this person know how much their neighbors’ homes have been selling for. Talk about why now might be a particularly good time to sell. Give them a reason to listen to what you have to say by showing them that you know what you’re talking about. If you’re planning on farming a neighborhood through direct mail with something like postcards, you’ll want to start doing that before you go to the door. That way, people will already know you. Your job is to also get them to like you and trust you so they’ll want to work with you.
Tip #3: Leave an item of value.
The odds of you getting a contract from an initial door knocking visit are slim to none. What you’re really trying to do is build brand awareness and work to get a follow-up conversation. Lots of agents are going to leave behind a business card, but you can stay top of mind by leaving something more valuable. It could be a refrigerator magnet, a calendar of community events, or, if you’re a ReminderMedia customer, a promotional copy of your magazine. The idea is that even if this person isn’t ready to sell right now, they’ll have something to remind them of your business. This will encourage them to follow up with you when they’re ready to move.
And that’s it: three strategies for becoming a door knocking superstar. If you liked this video, like us on Facebook. Subscribe to this YouTube channel, and hit the bell icon to be notified when new videos are released. But, most importantly, take action on this today.