5 Wild Advancements in AI Marketing (You Can Use Today)

AI is reshaping real estate marketing faster than most agents realize. Buyers and sellers are already using AI to research, evaluate, and make decisions—and that shift is changing how agents get discovered, recommended, and chosen. At the same time, AI is opening the door to scaling marketing output without scaling time, headcount, or complexity.

This session focuses on both sides of that equation: how consumers are using AI, and how agents can use AI to multiply marketing effort, sharpen execution, and build visibility heading into 2026.

You’ll walk away understanding how to:

  • Position yourself to be recommended by AI platforms like ChatGPT in your local market
  • Scale content creation using modern AI tools for images, video, avatars, and voice
  • Streamline marketing work so output increases without burnout
  • Understand the shift from AI as a chat tool to agentic AI that connects apps and runs tasks
  • Build a smarter, more scalable marketing engine for the year ahead
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