Congratulate yourself on making the decision to start using direct mail! Direct mail is a marketing tool that, unfortunately, some business owners don’t believe in. But you know better! Still, you do need to take some care when using direct mail. Specifically, you want to avoid these seven costly mistakes when planning your direct mail… Read more »
7 Costly Mistakes Everyone Makes with Direct Mail Marketing Campaigns
The Best Marketing Strategies for Your Small Business
Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »
11 Wildly Effective Social Media Marketing Ideas for Insurance Agents
Being in a highly regulated industry can be tough when looking for social media marketing ideas. Still, there are plenty of opportunities to use social media! If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you’ve… Read more »
7 Steps to Effective Property Management | Best Practices
Effective property management is key for a variety of stakeholders, increasing profitability for property owners while maintaining tenant satisfaction and retention. Understanding how to put your expertise to work as a property manager—and how to serve your clients—can help you create an additional income stream while building a base of both investors and renters that… Read more »
How to Calculate Turnover Rate When Selecting a Farm
We’re explaining how to calculate a real estate turnover rate and providing links to resources where you can find the information you need to do the math. When I was younger and wanted to know how to spell a word, I was often told to look it up in a dictionary. I always considered this… Read more »
Your Complete Guide to Starting a Real Estate Blog
Are you at the beginning stages of developing a content marketing strategy? Do you want to add another powerful lead-generating tactic to your marketing plan? Could it be that you’re excited to share your expertise with your audience of ideal clients? All of these are supremely good reasons for starting a real estate blog. Real… Read more »
Ep. 211 Jeff Lerner: Giving away millionaire secrets
How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »
How to Get Real Estate Seller Leads (2025 Guide)
Updated January 2025 In a low-inventory market, what more can agents do to generate real estate seller leads? When you’re in the thick of an ongoing low-inventory market, trying to keep your real estate business from going under, platitudes like “Markets are always shifting” and “Just wait it out, it’ll be fine” are not helpful…. Read more »
The Best Small Business Marketing Strategy for Forward-Thinking Business Owners
Ask 10 people to name the best small business marketing strategy, and you’ll likely to get 11 different answers. (There’s always one who can’t decide between their options.) Among these many possibilities, it can be a real challenge knowing which to invest your limited resources in. If only there was one you could be certain… Read more »
Graphic Design for Real Estate Agents: Free Resources, Tips, Tools
There are excellent reasons for adding graphic elements to your blogs, social media posts, real estate flyers, and website that go beyond making them look more attractive and catching people’s attention. Graphic elements, whether they’re photos, diagrams, charts, tables, videos, illustrations, or something else that relies on our visual senses to appreciate, are all capable… Read more »
7 Top Agents Share Their Strategies for How to Market Yourself as a Real Estate Agent
It’s official! Among marketing strategies for real estate agents, building relationships is the leading strategy for success. When I was first preparing to write this blog, I found myself pulled in all directions. There is a mound of information out there about how to market yourself as a real estate agent. Frankly, I feel great… Read more »
Providing an Unforgettable Customer Experience
When you’re looking to get as much repeat business and as many referrals as possible, you need to lead with truly exceptional customer service. When I think of the times in my life I’ve experience unbelievable customer service, I remember the businesses that have gone above and beyond—giving me things I didn’t even know I… Read more »
