A customized Front Inside Cover Letter is one of the best ways to make a greater impact with your marketing, but we know that crafting a thoughtful letter can be challenging. Download one of the templates below, or use as inspiration, to make sure your next letter resonates with your clients.

Past Clients

Dear (name),

Welcome to American Lifestyle magazine.

American Lifestyle is a celebration of the flavor and flair of life in the United States that takes the reader on a journey across the nation. This 48-page publication features articles on interior design, travel, food, and culture. Entertaining writing coupled with gorgeous photography makes this magazine a must read.

This magazine provides me with the chance to connect with all of the friends and clients that I have had the opportunity to know and work with over the years. I value the relationship I have built with each and every one of my clients, and want you to enjoy this magazine as a gift of appreciation.

Feel free to share this issue with friends and colleagues, and encourage them to reach out to me. I would love to hear what they think of American Lifestyle magazine, too.

I look forward to hearing from you.

Referrals

Dear [name],

Welcome to American Lifestyle magazine.

American Lifestyle is a celebration of the flavor and flair of life in the United States that takes the reader on a journey across the nation. This 48-page publication features articles on interior design, travel, food, and culture. Entertaining writing coupled with gorgeous photography makes this magazine a must read.

Referrals are everything in my business, and by sharing your favorite articles, recipes, and more from this magazine with your friends and loved ones, you’re helping me impact more lives with my services.

Feel free to share this issue with friends and colleagues, and encourage them to reach out to me if they could benefit from my services. I would love to hear what they think of American Lifestyle magazine, too.

Thank you in advance for your kind recommendations of my business.

New to the Business

Dear [name],

Welcome to American Lifestyle magazine.

American Lifestyle is a celebration of the flavor and flair of life in the United States, that takes the reader on a journey across the nation. This 48-page publication features articles on interior design, travel, food, and culture. Entertaining writing coupled with gorgeous photography makes this magazine a must read.

As someone who is new to the business, this magazine provides me with the chance to connect with friends and clients. I value each new relationship I build in this experience, and my hope is that you will see this magazine as a gift and a token of my appreciation for your support.

Feel free to share this issue with friends and colleagues, and encourage them to reach out to me if they are interested in my services. I would love to hear what they think of American Lifestyle magazine, too.

I look forward to hearing from you!

Promo Copies/Farming

Dear [name],

Welcome to American Lifestyle magazine.

American Lifestyle is a celebration of the flavor and flair of life in the United States, that takes the reader on a journey across the nation. This 48-page publication features articles on interior design, travel, food, and culture. Entertaining writing coupled with gorgeous photography makes this magazine a must read.

If you or someone you know enjoyed reading the content in this magazine and would like to receive a personalized copy every other month, please don’t hesitate to contact me.

I look forward to hearing from you!

Anniversaries

Dear [name],

Congratulations on your [anniversary]!

I wanted to take this opportunity to highlight this huge milestone for you, and to thank you for your sincere support of me and my business.

It’s clients like you who remind me of why I love what I do, and if it weren’t for your support I would not be where I am today.

All anniversaries deserve celebrating, no matter how big or small, and I hope you are able to take inspiration from the many celebrations within the pages of this magazine.

Feel free to share this issue with friends and colleagues, and encourage them to reach out to me if they could benefit from my services. I would love to hear what they think of American Lifestyle magazine, too.

I look forward to hearing from you!

Retiring

Dear [name],

I wanted to take this opportunity to thank you for your support of my business as I retire from [name of business]. It has been a long, rewarding journey for me that wouldn’t have been possible without people like you, and I am excited for what this new chapter holds for me.

I would be happy to recommend a colleague of mine, should you need [business] services in the future. I value the relationship we have built through this business, and I sincerely hope you continue to stay in touch!

Thank you, again, for your steadfast support.

Changed Offices

Dear [name],

I have exciting news about a recent change to my business—I’ve moved! I am still providing the same great services to all of my clients, only from a new location at [new address].

This new space will allow me to serve my clients even better, and I am excited about what the future holds for my business in this new, exciting location.

If you have any questions or concerns about this relocation, please don’t hesitate to reach out to me.

Thank you for your support! I look forward to hearing from you.

Graduation

Dear [name],

Congratulations to [graduate’s name] on [their] [high school/college] graduation!

I wanted to take this opportunity to highlight this milestone and wish [graduate’s name] well in whatever [they] decide to do next. Let me know if you ever need anything, or if I can help [graduate’s name] as they enter this next phase.

I’d also like to thank you for being one of my most valued clients, and wish you a great summer full of amazing memories.
If you have any friends or family who you think would enjoy this issue magazine, feel free to share it with them. I’m always looking for more great clients just like you.

I look forward to catching up with you soon!

Spring

Hi [name],

Hope you’re doing well!

As the weather gets warmer and we all start to get a little busier, I am thinking about all of the people who have had a positive impact on my life.

Because you’re one of my best clients, I am super excited to share my brand new magazine with you! It’s full of great articles, photos, and recipes that I know you’ll love.

This magazine gives me a chance to connect with all of my friends and clients, and that’s why I couldn’t wait to send it to you. I thought you might be looking for something new to make for dinner, or maybe something good to read on those warm spring nights.

Whatever you’re looking for, I hope this issue of my magazine gives you exactly what you need.

If you have any friends or family who you think would enjoy this magazine, please share it with them. I’m always looking for more great clients just like you.

I look forward to hearing what you think!

Summer

Hi [name],

Hope you are doing well. The summer is a busy time of year for a lot of people, between vacations, graduation parties, cookouts, and all the outdoor activities we love so much.

That’s why I’m sending you a copy of my brand new magazine. It’s full of great articles, photos, and recipes that I know you’ll love.

Whether you’re looking for something delicious to serve at your next party or something good to read on those warm summer nights, I hope this magazine gives you exactly what you need.

If you have any friends or family who you think would enjoy this magazine, feel free to share it with them. I’m always looking for more great clients just like you.

Looking forward to hearing what you think!

Post-Transaction

Dear [name],

It was awesome to have the opportunity to work with you recently. To thank you for your support of me and my business, I wanted to send you a copy of my brand new magazine. It’s full of amazing articles, photos, and recipes that I know you’ll love.

This magazine provides me with the chance to connect with all of the friends and clients that I have had the opportunity to know and work with over the years.

I’m committed to keeping our relationship going over the coming months and years, and I’ll be checking in with you regularly to see if there’s anything you might need. In the meantime, don’t ever hesitate to reach out if you need my services (or know someone else who does).

I look forward to catching up with you soon!

Referral

Dear [name],

Hope you are doing well! Because you’re one of my most valued clients, I am so excited to share this copy of my brand new magazine with you.

It’s got awesome articles on topics like interior design, travel, food, and culture, along with recipes I know you’ll love.

I’d like to thank you again for being such an amazing client, and let you know that I’m always on the lookout for more great clients just like you.

If you have any friends, colleagues, or family members who might be looking to move in the near future, please let me know. I would love to connect with them and send them a complimentary copy of this magazine.

Again, thank you for your support of me and my business. If you need anything at all from me or know anyone who does, please don’t hesitate to get in touch!

Anniversary of Buying a Home

Dear [name],

Congratulations on your [anniversary] in your new home!

I can’t believe another year has gone by. It seems like just yesterday we were signing the paperwork and getting you into your home. I wanted to take this opportunity to highlight this huge milestone for you, and to thank you for allowing me to be part of your special day.

It’s clients like you who remind me of why I love what I do, and if it weren’t for your support I would not be where I am today.

All anniversaries deserve celebrating, no matter how big or small, and I hope you are able to take inspiration from the many celebrations within the pages of this magazine.

Because I’m always looking to connect with more amazing clients like you, I’d really appreciate it if you’d let me know about any of your friends, colleagues, or family members who might be looking to buy or sell in the near future. I’d be happy to send them a free copy of this magazine.

Looking forward to catching up with you soon!

Holiday Gratitude

Hi [name],

As another year comes to a close, I’ve been thinking about how thankful I am for all the people who have enriched my life over the past twelve months.

I’m incredibly lucky to know and work with so many amazing people, and I’m so grateful to have you as a client. That’s why I’m so excited to share this special issue of my magazine with you. It’s full of great articles that will get you in the holiday spirit, along with recipes you can make for any festive parties you’ve got coming up.

Consider this magazine a small token of my appreciation for you trusting me with your business. Thank you again for being one of my most valued customers—and, if there’s anything else I can help you with over the next 12 months, don’t hesitate to ask.

Happy Holidays to you and yours!

New Year’s Goals (Real Estate)

Hi [name],

It’s hard to believe [THIS YEAR] is almost over, but here we are!

As I make plans and set resolutions for [NEXT YEAR], I feel so grateful for all the amazing clients I’ve been lucky enough to work with over the last 12 months. That’s why I’m sending you this magazine, which is full of great seasonal articles and delicious recipes you can bring to any holiday parties you might be attending.

As far as next year goes, I’ve set some pretty lofty goals for my business. If you know of anyone looking to buy or sell in the near future, please let me know—I’d be thrilled to send them a copy of my magazine, too.

And, if there’s anything I can do to help you reach your goals, don’t hesitate to ask.

Here’s to a [NEXT YEAR] to remember!