Ep. 450: Microcontent Magic and Repurposing—The Best-Kept Secrets for Growing Your Social Media Audience

Maximize Your Social Media Reach: The Power of Microcontent and Repurposing Strategies

Discover how it’s possible for even small business owners who are not well versed in the ins and outs of social media to use microcontent and repurposing strategies to grow a following and increase subscribers.

Looking to master social media but feeling intimidated by its complexity?

There is so much that goes into a truly high-performing social media strategy that unless you’re committed to studying all its aspects—algorithms, trends, tools, tagging, SEO, audiences, performance metrics, and more—your success is going to be hit or miss.

Fortunately, Tamara Thompson understands how overwhelming social media marketing can be. She’s the mind behind Broadcast Your Authority, a content marketing agency that ensures you won’t need to quit your day job to get the kind of traction you need to gain you a strong, even phenomenal, following on social media.

This week on Stay Paid, Tamara explains some of the tools, tactics, and tips you can implement today to start growing your social media audience, including:

  • Repurposing content and using microcontent across platforms. (This is her primary strategy for creating influencers.)
  • Using tools like Keywords Everywhere that help identify the trends and topics people are following and examining other people’s ad spend to identify areas where you can rank organically.
  • Placing video titles and keywords in strategic places to support your content being found organically.
  • Including calls to action that encourage audience engagement and using bots to capture contact information.

Tamara uses these same methods and more to assist her own clients, and she shares numerous stories of the success they have experienced. One of the most impressive is that of Melissa B., who grew 5 subscribers to almost 25,000 subscribers on YouTube. She now has several viral podcast videos within a niche that garners more than 55 million impressions.

We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!

Connect | Resources

Connect with Tamara:


  • Keywords Everywhere: For finding the best keywords for your social media content
  • Minichat: A bot to capture contact info from subscribers and followers
  • Trint: Transcription service
  • Clapper: Hot new social media platform


Are you interested in working with Luke and Josh to improve your marketing, get more referrals, enjoy more repeat business, and begin living the life of freedom you deserve? CLICK HERE and get a special offer just for Stay Paid listeners!

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