Email Writing Tips for Marketers

Key idea: With prospects opening less than 25% of sales emails, the advantage goes to marketers who give their attention to details. Even the smallest ones can make the difference between converting a prospect or getting sent to the oblivion of the trash folder.

Whether you’re crafting an email blast or a drip campaign, how you write these missives will either encourage recipients to open and answer them or promptly hit delete. To make your email marketing more effective, we’ve examined the research and statistics to come up with five tips (plus a nifty bonus) that will improve your response rates:

1. Keep it short
2. Keep it simple
3. Keep it relevant
4. Keep it specific
5. Keep at it

When you listen to this week’s Silver Dollar episode of Stay Paid, you’ll hear what “short” and “simple” truly mean in the world of email marketing (even our writer was surprised by what we found). You’ll also discover some specific tactics proven to elicit more responses, including how to make it easier to respond, what form to present your call to action in, and the ideal read time to strive for.

We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!

Connect | Resources

Free download: Best Practices for Email Marketing is a one-page guide that will help you write emails that produce better open and response rates.

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Are you interested in working with Luke and Josh to improve your marketing, get more referrals, enjoy more repeat business, and begin living the life of freedom you deserve? CLICK HERE and get a special offer just for Stay Paid listeners!