Email Marketing Tips
Professional tips for how to write better emails
It’s a number that anyone would have a hard time imagining, but last year, the world sent 293.6 billion emails every day. That’s almost the equivalent of every person in the world sending 38 emails a day. In two short years, the number of emails per day is expected to be about 333.2 billion.
As someone who uses email marketing to grow their business, how can you possibly expect to compete with all that noise? What email marketing tips could possibly increase the odds that someone will open your email and respond to it?
Have faith … there are a number of professional email tips you can use to improve your odds.
These tips aren’t difficult to implement, but they can be tough to master. It’s why there are professional copywriters and email marketing services in the world. They’ve studied human behavior, persuasion, writing, marketing, and have practiced writing emails again and again. They measure results and adjust their writing accordingly.
But just because it might be hard doesn’t mean it can’t be done.
In this week’s episode of Stay Paid, Luke and Josh share many professional email tips so that you can try them out for yourselves. We’ve included a few of them in this article. Still, it does take time and effort, so if you’d rather have someone else do it for you, then listen to the end and check out how to get Josh’s offer for 30 days of free email marketing.
How to write a good email subject line
Getting someone to open an email is perhaps the toughest task in email marketing. If recipients don’t open your email, then it doesn’t matter how great your content or offer is.
One of the best email marketing tips for how to write a good email subject line and to get someone to open it is to make it personal.
There are several ways to make a subject line personal. Here are two:
- Include the recipient’s name in the subject. You’ll need to read their instructions, but email service providers like MailChimp and others allow you to do this. It usually involves creating a list of email recipients, assigning them to a group, and then the software creates a code. From there, instructions differ about how to get names to appear.
- Make it about their interests. “Personal” can mean relevant to a community or a segment of your audience. For example, if you’re a financial professional looking to connect with new investors, your subject line could include words like “new investors,” or “easy.”
In addition to making your subject line personal, try these other email marketing tips:
- Write your entire subject line in lower case letters.
- Use an ellipses, as in “Thinking of you …”
- Make your subject line a question.
The Stay Paid pals explain why these tips work, and offer more examples and explanations.
How to write better emails
Today, email marketers will tell you the key to writing better emails is to write as if you were talking, not writing, to one person in your audience.
Conversational emails feel more personal and authentic and, therefore, get more attention. But just because you can be more informal, you still need to craft them carefully to meet a goal.
You need to catch your recipients’ attention. Do that in the first line, and they are more likely to read the second line, and so on. Consider each line of your email a breadcrumb leading them to your call to action.
Another tip is offer value at least as often as you try to sell. There’s a link in the resources below to Episode 176 that explains how you can use a lead magnet—something of value that a recipient is willing to give you an email address to get. The episode also explains where to download some free lead magnets. There are different ones for a variety of industries you can try..
Finally, gauge the effectiveness of your email against the R.O.T. test. Is your email:
- Redundant. Does your audience already have this information?
- Obsolete. Is what you are writing about no longer relevant to your audience?
- Trivial. Is your content trite, inconsequential, or unimportant to your audience?
If you can answer “no” to each question, and you have a compelling subject line, then you’ve got a better than average chance of being one of the 293.6 billion emails someone actually opens and reads.
- Email is still the best way to get the highest ROI for your marketing dollar.
- Following best email marketing practices will help you avoid being dumped into spam folders, or worse.
- The best emails will be personally relevant to your recipient and offer value.
Use the tips in this episode to start a monthly email newsletter. If you have a newsletter, evaluate it against these tips and improve it where you can.
Check out Josh’s offer for 30 days of free email marketing