BHHS Chief Coaching Officer’s MUST DO in 2026 for Real Estate Agents | Jimmy Burgess

He used this CMA strategy to list $11M in 90 days.

In this new Stay Paid interview, Jimmy Burgess, The Chief Coaching Officer At Berkshire Hathaway HomeServices & HomeServices of America, reveals the three strategies every agent should execute in 2026—and they’re simpler than you think.

He breaks down why you should buy lunches instead of leads, how a weekly “Deal of the Week” email reactivates your database, and why unsolicited video CMAs remain one of the most profitable activities in real estate.

You’ll learn about:

• Jimmy framing his approach using John Maxwell’s Rule of 5
• Why you should ‘Buy Lunches, Not Leads’
• Sending ‘Deal of the Week’ Emails
• MLS-based outreach ideas (price drops, nearby sales to spark conversation)
• Unsolicited Video CMAs
• Jimmy returning as Head Coach at Berkshire Hathaway
• Why legacy and helping agents do more deals fuels his mission

▶️ Checkout Jimmy’s YouTube Channel: http://www.youtube.com/@JimmyBurgess 

📲 DM Jimmy on Instagram: https://www.instagram.com/jimmyburgess_/

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