Following Up With the Digital Edition
As is the case with your print magazine, the American Lifestyle digital edition makes it easier to connect with your customers organically—giving you a reason to follow up by email, text, or a phone call.
Since your digital edition comes with analytics that track who is opening your emails, you can determine which clients are the most engaged with what you send. Once you figure out who those clients are, you can call them and have a conversation.
Hi [client’s name],
How’s it going? It’s [your name].
I sent you a digital copy of my magazine a few days ago, and I was just calling to see how you liked it. I really enjoyed [article] and thought you might like it, too.
After finding out what your client thinks of the digital edition you sent, you can direct the conversation toward potential referrals.
Glad to hear you’re enjoying the magazine/I hope you’ll enjoy this issue of the magazine. I just wanted you to know that I really value you as a client, and I’m here to help you with anything you might need.
While I have you on the line, I’d like to let you know that I’ve got some big goals for my business, and I’m always on the lookout for more great clients like you. Do you know anyone who might be looking to move sometime in the not-so-distant future? If so, I’d love to send them a copy of the digital edition I sent to you.
Keep in mind that your digital edition can be sent to up to 1,000 people, so it’s a great tool for building relationships at any stage. If you’re looking to convert a lead into a client, start off the phone call the same way you would with a past client.
“Hi [client’s name],
How’s it going? It’s [your name] from [your company name], following up.
I sent you a digital copy of my magazine a few days ago, and I was just calling to see how you liked it. I really enjoyed [article] and thought you might like it, too.”
After discussing the magazine content, you can reveal your intentions to your prospect.
I’m glad you’re enjoying the magazine/I hope you’ll enjoy the magazine as much as I do.
While I have you on the line, I’d like to let you know that I’m committed to earning your business. If there’s anything I can do to help you out, please don’t hesitate to ask.
From there, let your prospect know that you’ll be in touch a little down the line.
I’ll be sending out another issue of the magazine next month. Would it be alright if I checked back in with you then, to see how you liked it?
If your lead is receptive to the idea of a follow-up call, thank them for their time and tell them you’ll talk to them in a few weeks. If not, remind them that you’re here to offer value and make their life easier.
I understand you’re busy and might not have time for a phone call. I’ll still be here if there’s anything you need, or if you’re ready to move forward in doing business together
Close by offering your additional contact information to your lead, thanking them for their valuable time, and saying that you look forward to hearing from them in the near future.
Once you get a little bit closer to the finish line with this lead, consider sending them a physical copy of your magazine to offer even more value.