A wall of bookshelves filled with books sitting at all angles with a large double door in the center of the wall

Top 10 Books Financial Advisors Should Read in 2021

There are several probable reasons why you’ve clicked on this article: You’re a financial advisor who knows that the difference between professionals and amateurs is that professionals work to stay on top of their game—and that includes reading the words of other successful professionals. You want some guidance to help you wade through the huge… Read more »


Ep 55: Creating a WOW Experience for Your Clients

Think of an experience you’ve had with a business that really made you say “WOW.” What does it take to make that happen? In this episode of Stay Paid, Josh and Luke discuss what makes a client experience successful, why trust and connection is important, and how technology plays a role in understanding your customer… Read more »


Ep. 508: The Best Golden Nuggets of 2023 | AI & ChatGPT

 Improve Your Efficiency with Chatbots and AI Content Marketing Artificial intelligence has opened new doors to small business owners who struggle to meet the many demands on their time. From the progressive world of chatbots to the fascinating realm of automated content creation, businesses are harnessing the power of artificial intelligence (AI) to revolutionize… Read more »


Ep. 176: How to Get More Leads with Lead Magnets

 How to Build an Email List and Attract New Customers Using Lead Magnets One of the best ways to build an email list and attract new customers is to offer a lead magnet. A lead magnet is something of value that you offer to your target audience in exchange for their email address and/or… Read more »


6 Free Lead Magnets That Generate Warm Insurance Leads

One of the best ways to generate insurance leads is to offer high-quality lead magnets that attract people actively interested in better understanding and meeting their insurance needs Most insurance professionals will tell you that buying insurance leads is a viable approach to building your business for three simple reasons: it’s a way of diversifying… Read more »


A professional follows up with a client on Facebook

The 6 Best Follow-Up Strategies (That You Probably Haven’t Tried Yet)

The key to long-term success in any business is relationships. When your customers know, like, and trust you, they’re going to see you as the go-to professional in your field. And that means they’re going to reward you with repeat business, as well as plenty of valuable referrals. Looking for some new, unconventional ways to… Read more »


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Ep. 256: The 4 Best Sales-Applicant Interview Questions

 The 4 Best Salesperson Interview Questions Who should listen: Any hiring manager who wants to better their odds of hiring the right person to fill their open sales or other position(s). Key idea: As important as it is to find sales candidates with the right skills, it’s just as important to find sales candidates… Read more »


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The 3 Best Facebook Ads for REALTORS®

Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »


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The Best Personally Branded Real Estate Magazine for Clients: Why It Works

You don’t need me to tell you how competitive the real estate market is—no matter what direction home prices are headed—and how distinguishing yourself as the preferred agent in your area is tough, even under the best circumstances. In such an environment, a personalized real estate magazine acts like a battering ram that breaks through… Read more »



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How 5 Top Professionals Use Gratitude Marketing to Boost their Referral Marketing Strategy

Part 3 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies Just for a moment, let’s put aside all the chatter about segmented audiences, testing, analytics, buyer personas, and the other tools of the marketing professional’s trade. Let’s instead get back to a basic concept—showing gratitude—which is arguably the single most… Read more »


Grow Your Blog Using SEO

One of the best ways to blow up your blog is with SEO. When you optimize your content for search engines, your blogging efforts are much more likely to end up on the coveted 1st page of results. Follow these four tips to make sure your blogs are fulfilling basic requirments for ranking. Video Transcription… Read more »