5 Tips New Luxury Agents Need for Marketing Luxury Homes

You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »


Real estate agent in front of home speaking to a family of mom, dad, young boy, and young girl

How to Get Real Estate Leads in 2020

An exodus from cities wracked by COVID-19 and a growing trend toward new work from home policies are creating big opportunities for real estate agents. My mother always says that if you look long and hard enough, you’ll find something good in every situation. But the COVID-19 pandemic has challenged her fortitude, as well as… Read more »


The Best Closing Phrases for Any Deal

In any sales situation, there comes a moment when the time feels right to go for the close. While there is no single magic phrase that will guarantee a sale, there are some time-tested lines that can help you get results. Here are six highly effective closing phrases you can use to close your next… Read more »


""

The Best Real Estate Postcards for Farming

At some point, every real estate agent asks the same question . . . Do postcards still work in real estate? Of course they do! If they didn’t, there wouldn’t be a boatload of blogs written about them answering all sorts of questions: What is a real estate postcard? What is a farming postcard? What… Read more »




How to Calculate Turnover Rate When Selecting a Farm

Where to find the information and resources you need to calculate the turnover rate for your farm. When I was younger and wanted to know how to spell a word, I was often told to look it up in a dictionary. I always considered this an unserviceable piece of advice. I didn’t need to know… Read more »


Privacy Protection and Online Safety for Real Estate Transactions

There was once a time where contracts were handwritten, stacked on desks or in car trunks, and stored in unlocked file cabinets at the office. However, overtime, information has become more and more valuable–and, therefore, is more prone to theft and fraudulent activity. Part of your role as a real estate professional is to ensure… Read more »


3 Tips for Using AI to Optimize Your Real Estate Content Marketing

The one thing real estate agents never seem to have enough of is time. With only 24 hours in each day, any tool that can increase your productivity is something worth exploring. Generative AI, or gen AI, is a broad category of artificial intelligence that can save you precious time with its unparalleled ability to… Read more »



Ep. 246: 5 Consumer Trends That Are Rocking It in 2021

 Tips to Make 2021 Consumer Behavior Work for You Who should listen: This episode is for brands and retailers wanting to be on the cutting edge of the hottest trending consumer behaviors of 2021. Key idea: For today’s consumers, “value” means far more than getting what you paid for. Action item: Consider and change,… Read more »


""

Ep. 266: 8 Videos Every Business Should Be Filming

 Video Marketing for REALTORS® Creating a marketing video for your real estate business can be easy. These are the 8 types you’ll want to film. Who should listen: Real estate agents and other entrepreneurs who want to add videos to their marketing toolbox, but aren’t sure what types of videos they need and how… Read more »