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Building Brand Trust: A Balancing Act

When you build a solid customer base that not only appreciates you and your work, but trusts you—that’s when you’ll start to see major success. Think about all of the brands that have managed to gain your trust over the years. Every time you pick up a bottle of Coca Cola®, you know exactly how… Read more »


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Making Sense of a Confused Client

You’ve been working with a client for weeks, maybe even months, to no avail. Just when you feel like you’re making headway, the client changes their mind or expresses their hesitation, and just like that you’re back at square one. It feels like a waste of your time and theirs, but you persist anyway because… Read more »


The Real Stages of a Sales Funnel

I like to summarize the stages of a relationship between a salesperson and a prospect with a simple acronym, CARR. These are the four stages that occur as you advance a potential client through your funnel. When you come to terms with the negative parts of this process, then you can start to get comfortable… Read more »


Don’t Let Them Get to You

Unfortunately, difficult clients can go hand-in-hand with business. Even if your customer service department is as pristine as Amazon’s, clients are bound to have some sort of an issue. Although the pesky ones can cause an extra headache, there are certain methods to help your team better handle a trouble-client’s madness. Stay calm. A general… Read more »


7 Tips for Generating Referrals Using American Lifestyle

7 Tips for Generating Referrals Using American Lifestyle

Sending American Lifestyle magazine is a great way to thank your clients for their continued business. Although they will appreciate the gesture, you can’t guarantee you’ll build brand advocates by just sending the magazine. To really engage recipients, you’ll have to take a more proactive approach. Whether you’re mailing for the first time or you’ve… Read more »


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Lead Generation and the 3 Leads Every Agent Should Call Daily

Being a successful real estate agent is all about balancing long-term preparation with short-term execution. A lack of structure has been the downfall of many agents. Here are 3 calls you should make every day, regardless of where the work takes you. FSBO Just about 50% of for sale by owner (FSBO) transactions occur when… Read more »


How Often Should You Reach Out to Clients?

The most effective way to categorize all of your contacts is by the frequency with which you have to reach out to them. Categories make the world go ‘round, and you will lose a sale by assigning the wrong criteria to a prospect. Think about it—you accidentally address a seller like a buyer, and that… Read more »


Ep. 24: Scale Your Business with Growth Hacking

Regardless of the industry, growth is a common objective. Enter the extremely popular and slightly controversial term of growth hacking. But, growth hacking is more than another Internet buzzword. In fact, it’s a mindset that must be adopted in order to attain scalable growth. In this episode of Stay Paid, Luke and Josh take a… Read more »


12 Mid-Year Business Planning Questions for Financial Professionals

There are a plethora of ever-changing external challenges that make it difficult for financial advisors to develop a marketing plan capable of breaking through the noise, including the economy, geopolitical turmoil, inflation and recession—you get my point. If you struggle with developing a marketing plan that speaks louder than the headlines, these questions will help… Read more »


11 New Ideas for Distributing Your Promotional Copies

Clients share how they use their personally branded magazines to grow their contact databases and generate leads Whether you’re new to our personally branded magazines, or you’ve been mailing a while, don’t you think it’s safe to say that your contact list could use a little updating? Everyone knows that your core clients and sphere… Read more »


4 Relationship Marketing Strategies That Are Backed by Science

Ask 10 people for effective marketing strategies, and you’re likely to get 10 different answers. Knowing which to trust can be a real challenge. Fortunately, it’s not always a matter of opinion. According to Marketing Metrics, the probability of selling to an existing customer is 60-70% compared to just 5-20% to a new prospect. Bain… Read more »


The Truth About Turnkey Marketing Solutions

How hands-off are most “turnkey” solutions? Here’s what they don’t tell you. If you’re like me, you see a lot of offers promoting marketing solutions. And I’m just an employee. If you’re running your business, I’ll bet you see even more. Many of them sound great, and some actually are. But they are often more… Read more »