As an agent, it’s crucial to know the cities and surrounding areas that are getting the most business. Maybe your clients are looking for a home in the country’s biggest nightlife scene, or maybe someone’s looking to sell their home in a quieter suburban area. If you’re looking to up your ante as an agent… Read more »
Keep These Housing Markets on Your Radar
Ep. 12: Email Follow-Up Strategy
When it comes to time and money, e-mail is the most cost-effective follow up method. Prospects are more likely to provide an email address than they are a phone number, which only leaves you one follow-up channel—more email. One of the biggest frustrations that marketers and salespeople have with email marketing are the open rates…. Read more »
How to Craft a Strong Front Inside Cover Letter
If American Lifestyle magazine is part of your relationship marketing strategy, then you should be well aware of the benefits of the Front Inside Cover letter. It’s one of the best ways to interact with your clients. However, you might be unsure of how to customize it. In today’s episode of Above the Noise, content… Read more »
Ep. 232: 5 Tragic Landing Page Mistakes That Cost You Leads
Avoid These 5 Mistakes and Immediately Improve Landing Page Conversion Rate There are lots of companies that will charge you lots of money to improve landing page conversion rate using strategies and tactics you can implement yourself. Among those strategies are avoiding these five common but easily corrected mistakes: Including more than one call… Read more »
Ep. 215 Activate Your Prey Drive with Michael Burt
The Prey Drive The Animal in All of Us Micheal Burt, aka America’s Coach, is a former championship basketball coach and the author of 14 books that address how people can reach their full potential. This week, he talks with Luke and Josh about an instinct in all of us—human and animal alike. It’s… Read more »
Ep. 178: Entrepreneurs: Focus on the Vision and You’ll Win the Client
Being an Entrepreneur is About Selling Your Vision Being an entrepreneur, almost by definition, means having a high tolerance for risk. Entrepreneurs forgo traditional careers in which people work for someone else and the relative security that comes with a predictable paycheck. Entrepreneurs also seem to have a unique type of courage. Despite what… Read more »
Ep. 200: Q&A with Josh and Luke (It’s our 200th episode!)
How to Start a Blog It’s easy to understand why some people think it’s a complicated process. It’s not. For the 200th episode of Stay Paid, Luke and Josh answered fans’ questions about the podcast, their differing opinions, what they most liked about hosting a show, and more. One fan expressed some trepidation, but… Read more »
How to Create Your LinkedIn Profile
When it comes to connecting with other professionals, there’s no social media platform quite as effective as LinkedIn. Today on Put a Pin in It, Jessi Carlin shows you how to create a LinkedIn profile that will allow you to start taking advantage of all those networking opportunities. Video Transcription LinkedIn is a great… Read more »
Ep. 176: How to Get More Leads with Lead Magnets
How to Build an Email List and Attract New Customers Using Lead Magnets One of the best ways to build an email list and attract new customers is to offer a lead magnet. A lead magnet is something of value that you offer to your target audience in exchange for their email address and/or… Read more »
Ep 97: How to Improve Your Google Ranking by Thinking Organically (with Perry Marshall)
Perry Marshall is a leading business consultant and the author of Ultimate Guide to Google AdWords (the top selling book on internet advertising). On a previous episode of Stay Paid, he spoke with Luke and Josh about the many ways the 80/20 rule can be applied to business. Today, Perry discusses the connections between business… Read more »
How to Share an Article from Your Digital Edition
If you’re sending the American Lifestyle digital edition, you’ve got a great resource for keeping in touch with your contacts on a monthly basis. But did you know you can also share content from your digital edition to social media? Today on Put a Pin in It, Andrea Tremper gives step-by-step instructions for navigating… Read more »
Ep. 269: Boost Business Using Women’s Innate Strengths (with Dr. Marisa Porges)
What Girls Need is What Business Needs Too Empathy is a superpower Who should listen: Anyone interested in leveraging women’s innate skills to improve key business outcomes, plus the men, women, and parents who want to help young girls become bold, courageous, and resilient women. Key idea: Women have innate skills that can be used… Read more »
