Updated November 12, 2021 Anyone who tells you email marketing is dead isn’t a professional marketer (or they won’t be for long). According to Litmus.com, the ROI for email is 36:1. Think about that for a moment. For every $1 spent, the average return is $36. Personally, we’d take that every day, all day long…. Read more »
Clean Your List and Improve Email Open Rates
The Best Email Segmentation Strategies for Real Estate Agents
Are you a real estate agent looking to make the most of your email marketing list? Then you’re in the right place! Whether you’re just starting out, own a list of contacts with great potential, or have decided it’s time to follow through on the advice of every marketing guru out there, the strategies I’m… Read more »
Ep. 306: 4 Reasons to Host Client-Appreciation Events + Best Practices
 4 Can’t-Miss Ideas for Memorable Client-Appreciation Events Who should listen: Service professionals wanting ideas and best practices for planning client-appreciation events. Key idea: The most important part of any client event is ensuring you follow up with attendees after the party. Action items: Plan an intimate client event with a few key clients, and… Read more »
Among the Best Insurance Podcasts, Stay Paid Stands Apart
Get ready to revise your podcast playlist and enjoy a weekly dose of practical marketing and sales advice from top insurance experts. Stay Paid: Insurance & Financial Marketing, the newest podcast feed from ReminderMedia, has earned its place among the best insurance podcasts for serious agents and brokers. Hosted by Luke Acree and Josh Stike,…
How to Write a Thank You Letter to Clients for Their Business When you want to write a “thank you for your business” note, don’t write “thank you for your business.” In this week’s Silver Dollar episode, Luke and Josh talk about the importance of expressing customer appreciation not only during the holiday season… Read more »
Ep. 198: How to give thanks to clients all year long
iBuyers vs. Agents: Is This a War Agents Can Win?
There’s no denying that the real estate industry has been poised for some radical changes that have now been made manifest. The rising popularity of ibuyers programs like Zillow Offers is one of those changes. ibuyers aren’t new. They’ve been around since 1989, when HomeVestors of America was founded. (HomeVestors is the parent company of… Read more »
Ep. 147: Anthony Sarandrea – Understanding Your Buyer to Drive Leads Online with Anthony Sarandrea
 Anthony Sarandrea is recognized as one of the top lead generators in the world—running a team that specializes in driving thousands of inbound phone calls daily across a number of verticals, including health, finance, and education. He’s consistently featured as one of the top under 30 year old entrepreneurs, and was featured alongside Snapchat’s… Read more »
Ep 118: Christy Murdock Edgar – Content Marketing Tips from a Real Estate Writer
 Christy Murdock Edgar is a nationally-recognized real estate writer who creates content for some of the industry’s biggest names. She also consults on content marketing strategies for companies nationwide, and has a regular column for Inman News. Today on Stay Paid, Christy offers tangible content marketing advice that you can use to grow… Read more »
ADA Compliance for Real Estate Websites
Are design flaws on your website blocking entire segments of qualified buyers from easily accessing listings? Guest blogger David Gevorkian reviews the benefits of ensuring your website conforms to ADA specifications and offers suggestions for how to bring yours into compliance. As a real estate professional, you work tirelessly to market properties and connect buyers… Read more »
10 Best Ways to Connect with Younger Homebuyers
According to NAR’s mid-year demographic survey, the average real estate agent is a 55-year-old white female who attended college and is a homeowner. By contrast, the median age of first-time homebuyers is 33. That means that real estate professionals may not be plugged in to the platforms and processes that make for effective marketing and… Read more »
A Real Estate Agent’s Guide to Building a Personal Marketing Plan
Building a personal marketing plan can be a challenge, even if it’s only because not everyone understands what a personal marketing plan is. It’s not unusual to find writers and marketers using a variety of industry terms imprecisely. You’ll even find cases where they use words and terms with different meanings interchangeably. Words such as… Read more »
7 Must-Have Real Estate Postcards for Agents
Updated September 27, 2023 It’s likely you already know that real estate direct mail postcards (and direct mail in general) are an effective way to generate brand recognition and leads. Real estate postcards also have some unique benefits that make them an excellent choice if you are just starting to experiment with direct mail marketing:… Read more »
