From the beginning of the pandemic, many states, municipalities, and business owners emphasized the need for a return to business as usual, with some precautions in place but many of the most stringent shutdowns quickly ending. Now this fall, many schools opened as usual only to close in the ensuing weeks. Many businesses resumed normal… Read more »
How a Late-2020 Quarantine Could Affect the Real Estate Market
How to Market Medicare Insurance
The Best Marketing Ideas for Medicare Insurance Agents in 2023 Discover an efficient and effective marketing strategy that will gain you not only more repeat business but also increase your client referrals. As a Medicare insurance agent, you’ve got a large number of balls to keep in the air, including annual education and license requirements,… Read more »
Ep. 238: Simple Ideas for How to Use Texting to Connect with Clients
Use Text Messages to Connect with Your Sphere Who should listen: This episode is for sales professionals who want to optimize how they use text messages to connect with clients and prospects. Key point: Best practices include: have clients’ consent to text, include a CTA, respond personally, respect their time, be the one to… Read more »
Ep. 254: 7 Tips to Find Listings in a Low-Inventory Market
How to Get Listings in the Current Housing Market Who should listen: Real estate agents who aren’t afraid to think outside the box and explore atypical places to find listings during this period of low inventory. Key idea: Agents are going to have to make calls and talk to people to tap into these… Read more »
Real Estate Newsletters for Clients – Ideas and Options
After a while, coming up with new ideas for your real estate client newsletter can be . . . how do I say this nicely . . . trying. You’ve written the usual articles: tips for homebuyers and sellers, renovations with the highest ROI, the importance of curb appeal, what to look for in an… Read more »
What the Launch of Zillow Offers Means for Agents
The increasing power of Zillow’s online platform since its launch in December 2004 has always been the source of a love it or loathe it conundrum for real estate professionals. While some enjoyed the access the platform gave them to buyer leads through its Premier Agent program, others saw the platform as double-dipping, forcing them… Read more »
5 Easy Ways to Use Video Marketing for Real Estate
It seems that two things are generally true when it comes to video marketing for real estate: everyone knows they should be doing something and everyone is reluctant to start. For some people, the problem is tech-related—they’re just not sure what platforms to use and how to ensure a professional result. For others, the reluctance… Read more »
How to Explain the End of Zillow Offers to Your Clients
For many real estate professionals, Zillow often seems to represent an existential threat to their businesses, and to the industry as a whole. The scale of their influence and impact, as well as their online dominance, have long been a source of frustration for agents and brokers. The launch of their iBuyer, Zillow Offers, in… Read more »
The Best Marketing Plan for Financial Advisors – What the Data Say
Updated May 5, 2021 There is no shortage of advice available to financial advisors and broker-dealers about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new advisor who’s only… Read more »
Crush the Competition with Facebook Live!
Facebook Live is one of the platform’s most powerful features, yet very few pros are taking advantage of this new animal. In this episode, Luke will tell you how to get started and how to leverage your appearances to make more money. Video Transcription Guys today we’re talking about how do you utilize Facebook live… Read more »
How to Stand Out in Your Email Marketing
On any given day, most people have their inboxes flooded by dozens of different marketing campaigns. Although it may seem like it’s reached a saturation point, 74 percent of consumers say they prefer their commercial communications through email, and 66 percent of online consumers say that a marketing email has prompted them to make a… Read more »
Ep. 13: Why Your Business Should Have a Facebook and Google Page
Surprisingly so, social media is more than just a platform to stalk your so-called friends’ whereabouts. In fact, using certain platforms—like Facebook and Google—for marketing purposes can come in quite handy, regardless of your industry. But, nowadays it’s not so much of a question of if you should be on social media, it’s more so… Read more »
