From idea generation to completely automated solutions, these are five of the best sources real estate agents can use to boost their social media engagement. By now you know that posting content to social media is one of the most effective ways to have people know, like, and trust you. But real estate agents are… Read more »
The 5 Best Sources of Social Media Content for Real Estate Agents
Ep. 274: Agent’s Branding Paid Off to the Tune of $40M (with Mahsheed Parsons)
 Brand Recognition That Is Off-the-Charts! Who should listen: Anyone who needs to hear that there is no such thing as too much marketing. Key idea: Take every opportunity and use every medium to consistently brand yourself. Action item: Examine the ways in which you are branding yourself. Are you encouraging people to know, like,… Read more »
Ep. 267: How You Train 76 Agents to Close 800 Transactions (With Mark Pattison)
 Training for Real Estate Agents Mark Pattison Shares His Custom-Made Curriculum Who should listen: Brokers who want to build teams and train their agents to become superproducers. Key idea: You can’t scale if you don’t have the right systems in place. Action item: Implement Mark’s C-TEST for your follow-up. When you watch this week’s… Read more »
Ep. 250: How to Catch a Facebook Lead in 15 Seconds
 Creating Facebook Ads Video: 4 Tips for Beginners Who should listen: This episode is for anyone looking for best practices and tips for creating scroll-stopping, lead-generating Facebook video ads. Key idea: Create every aspect of your video ad assuming that it will be viewed on a mobile phone. Action item: Create a Facebook video… Read more »
Ep. 239: How to ask for REFERRALS the right way, with Barb Betts
 How to Develop a Relationship Marketing System Word-of-Mouth is Not a System Who should listen: This episode is for professional service providers who want to understand how to operationalize their relationship marketing strategy. Key point: Relationship marketing requires authenticity; it’s not for everyone. If you don’t have a prospect’s trust, then not even your… Read more »
Ep. 184: Top 5 Actions Entrepreneurs Should Take Every Day
 Characteristics of Successful Entrepreneurs The Daily Routine A quick internet search will return more than enough results to produce a comprehensive list of the characteristics of successful entrepreneurs. For entrepreneurs who succeed, there’s no doubt that a great idea that meets a market need, sufficient capital, and sheer luck play a role. But just… Read more »
The Complete Guide to Creating a Brand Identity for Real Estate Agents
At one time, all you needed to find success as a real estate agent was a box of business cards, a decent headshot, and a place to hang your license. Now, however, individual agents, team leaders, and brokers are working to define themselves and their services through branding and marketing. An effective real estate branding… Read more »
10 Best Ways to Connect with Younger Homebuyers
According to NAR’s mid-year demographic survey, the average real estate agent is a 55-year-old white female who attended college and is a homeowner. By contrast, the median age of first-time homebuyers is 33. That means that real estate professionals may not be plugged in to the platforms and processes that make for effective marketing and… Read more »
Ep. 319: Best of the Best Sales and Marketing Tips from 2021
 The Best Sales and Marketing Tips We Heard in 2021 Who should listen: Entrepreneurs and small-business owners who want to know the best sales and marketing tips from people who have succeeded in their businesses. Key idea: Success requires that you commit to consistent action. Action item: Listen to each of these 8 episodes,… Read more »
Ep. 165: Peter Taunton – Founder of Snap Fitness on How to Scale and Lead a Business
 This is the story of how work ethic, dreaming big, and working with the right people paid off in an ENORMOUSLY PROFITABLE WAY. Peter Taunton was educated in a two-room schoolhouse; toured as a racquetball pro; founded Snap Fitness, the world’s largest fitness franchise; and now owns a resort in … wait for it… Read more »
Ep. 149: Mike McCann – How Philly’s #1 Real Estate Agent Sold Over 10,000 Properties
 Mike McCann has been the number one Philadelphia real estate agent for 32 years in a row. He runs the number one team in Pennsylvania (23rd in the nation), and has sold over 10,000 homes in his career. On today’s episode of Stay Paid, Mike explains the strategies and practices that have helped him… Read more »
7 Ways to Promote Yourself and Your Real Estate Listings With Video
You hear all the time that video marketing is an effective way to promote your listings and your business as a real estate professional. However, for many agents and brokers, it can be intimidating to consider launching a video presence online and on social media. The good news? You don’t have to look like an… Read more »
