In the final part of this 3-part series, weāre still talking about how to get leads for free, but Iām adding a few affordable options. In this series, Iāve offered real estate lead generation ideas for new agents, and Iāve focused on ideas that donāt require any check equity. The reason is simpleānew agents tend… Read more »
Even More Ways New Real Estate Agents Can Get Leads for Free
The Best Personally Branded Real Estate Magazine for Clients: Why It Works
You donāt need me to tell you how competitive the real estate market isāno matter what direction home prices are headedāand how distinguishing yourself as the preferred agent in your area is tough, even under the best circumstances. In such an environment, a personalized real estate magazine acts like a battering ram that breaks through… Read more »
5 Lead-Producing Direct Mail Marketing Ideas for Real Estate Agents
Updated September 20, 2023 The most successful direct mail campaigns provide genuine value that get you past the trash can and into the home Even today, when everyone seems glued to a computer screen or a smartphone, direct mail is still an effective way for real estate agents to get their brand and message in… Read more »
Ep. 283: US Ambassador of Entrepreneurship Talks about Marketing’s Cutting Edge
ļ»æļ»æļ»æļ»æļ»æ How to Produce High-Converting Content Who should listen: Entrepreneurs and small-business owners wanting expert advice and useful resources for maximizing the potential of their marketing, especially email and content marketing. Key idea: Personalization is essential to successful marketing, and the technology exists to make it easier than ever to implement. Action items: 1) Use… Read more »
Ep. 224: InstagramāWhat to Post and How to GROW Your Following
āļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æ Instagram Growth Strategies for 2021 These tactics wonāt cost you a dime. To grow organically on Instagram simply means to grow your following for free. Especially for entrepreneurs who may be just starting out, we recommend that you begin by maximizing the potential of your content and reaping the benefits of engaging with other… Read more »
3 Proven Real Estate Marketing Ideas for Busy Agents
Updated June 2023 Every real estate agent is faced with the same problem: there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in… Read more »
Ep. 288: Types, Tips, and Tools for Rock-Solid Lead Generation
ļ»æļ»æļ»æļ»æļ»æļ»æ Lead Generation for Small Business A Guide to the Essentials of Small Business Leads Who should listen: Any small business owner who wants to diversify their lead generating activities and familiarize themselves with lead management technology. Key idea: When planning your marketing strategy, itās critical that you consider where people are within your various… Read more »
Ep. 430: The Secrets of Buying a BusinessāWhat You Need to Know
ļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æ Creating a Winning Partnership: A Guide to Strengthening Relationships with Business Sellers Key idea: You improve your chances of becoming the preferred buyer of a business when you develop a relationship with the seller, listen to discover their vision of an ideal transition, and then broker a deal that fulfills it. Given the number… Read more »
Post-Purchase Touchpoints for Real Estate Agents: How to Stay in Touch with Your Clients
Even if you donāt have a large budget or an abundance of time, there are several very good reasons for developing a system of post-purchase touchpoints that enable you to keep in touch with past clients. Here youāll discover some of the many incentives for staying in touch with clients after youāve finalized a transaction…. Read more »
Ep. 136: Paul CoanāCan Financial Advisors Beat the Market?
ļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æļ»æ Paul Coan is the founder and CEO of Ploutos Weath, a strategy platform for financial advisors, helping them to develop portfolios that perform while allowing them to keep complete controlāfreeing them up to focus on new and existing clients. He is also the author of Asset Protection & Wealth Preservation: A Guide to Help… Read more »
Top 10 Ways to Crisis-Proof Your Real Estate Business
What is the future for the US real estate industry? It depends on whom you ask. Some experts see pent-up buyer and seller demand and increasing vaccination rates keeping the housing market humming for the long-term, while others fear that higher home prices and rising interest rates will put a damper on the red-hot real… Read more »
2023 Financial Advisorsā Guide to Client Gifts Under $100
Updated September 21, 2023 A dollar isnāt worth what it used to be, but try telling that to the Financial Industry Regulatory Authority (FINRA). Itās been nearly 30 years since the FINRA gift rule last adjusted the client gift allowance from $50 to $100. For a financial advisor restricted to such a piddly amount, finding… Read more »
