You leave your promotional copies at listing appointments, open houses, waiting rooms, and even at your hairdresser’s office. This fall, with back to school season in full swing, consider these more autumn-specific places to leave your promo copies. Make the most of your customized magazine by embracing what the season has to offer. Community fairs… Read more »
How to Utilize Your Promo Copies This Fall
3 Tips for Hosting a Stellar Open House
The open house has long been one of the most important marketing events for real-estate agents. Not only does hosting an open house help market the listing to potential buyers, but it also helps the agent get their name out there—marketing themselves as a friend and expert to the community. It presents the house that’s… Read more »
Sales Objections Versus Excuses
Everyone who has ever worked in sales can tell you that for every amazing sales pitch, there are a million objections. While some objections are valid, and the prospect may really be unable to work with you for whatever reason, most of the time these concerns are really just convenient excuses to put off your… Read more »
5 Tips for Agents Looking to Market on a Budget
For top producers, there’s typically plenty of money available to pour into marketing campaigns. In those businesses, it’s all about trying to get the best possible ROI, rather than nickel-and-diming each expense to save a few bucks. The reality for many other agents is much different. While marketing is a priority, there simply isn’t a… Read more »
How to Decide on a Target Audience
If you’re looking to grow your business in a scalable, sustainable way, it helps to have an ideal clientele in mind. Today on Above the Noise, Andrea Tremper reviews three ways you can connect with your target audience on Facebook. Video Transcription In the world of business, you generally want to sell as many… Read more »
5 Effective Summertime Follow-Up Strategies for Agents
While many businesses thrive in the summer, this season can be a bit hit-or-miss for real estate agents. Sure, the spring market provides ample opportunities for making new connections and getting plenty of buyer and seller leads. But the summer is, by nature, a difficult time to keep in touch. With so many past clients… Read more »
The Biggest Mistakes Rookie Salespeople Make
I’ve said it before, and I’ll say it again: if sales were easy, everybody would work in sales. While many service-based sales professionals create thriving businesses and enjoy lives of freedom, so many others are unable to make it work in the long term. The numbers don’t lie: 87 percent of new real estate agents quit… Read more »
Why You Need to Embrace Adversity
There’s no getting around it: change is uncomfortable. But it’s also the path to greatness. If you’re serious about becoming successful, you need to learn to embrace being uncomfortable. The only way to grow, personally and professionally, is to step into the unknown. Don’t let the fear of rejection stop you. Dr. Joe Dispenza is a… Read more »
Grow Your Real Estate Farm with Community Events
After doing thorough research into your real estate farm’s demographics, the next step is to establish a presence in the area to generate referrals and repeat business. Knocking on doors is a great start, but you should also give your prospects a pleasant experience they’ll remember you by through hosting community events. Community events work… Read more »
Tips for Farming on Facebook
Real estate farming is an excellent method for reaching a focused group of new clients. Whether you’re aiming to farm the residents of a specific zip code or focusing on smaller demographics, it’s a good idea to lean on technology whenever possible. Thankfully, Facebook is a helpful tool for real estate farming. Research You’ll want… Read more »
How to Use Incentive Theory to Make Better Investments
In the world of business, success often comes at a great cost. Founders and CEOs are nearly always marked by passion and a tireless work ethic. When competition is relentless, and make or break moments happen every day, it takes nothing less than fanatical leaders to steer the ships of industry toward profitable seas. But… Read more »
5 Ways New Agents Can Get Real Estate Leads
It’s a hard road for first-year real estate agents. You’re building your business from the ground up—trying to establish your brand while earning enough commission to keep going. The key is to lay the foundation for what will be a lasting business. You’re trying to build trust in your brand, which will pave the way… Read more »
