5 Ways to Make a Great First Impression

It can be nerve-wracking to introduce yourself to a stranger and want to immediately impress them. But there are plenty of ways to ensure the first time you meet someone, they’ll be guaranteed to remember you. Smile You don’t have to look like a kid on Christmas morning all day. Instead, you want to exude… Read more »


Lead Generation vs. Lead Cultivation

In the real estate world, there seems to be a whole secondary industry devoted to selling agents leads. The lead game is no joke, and if agents want to keep their pipelines full, they always have to keep an eye on the next sale. But having an eye to the future doesn’t mean you have… Read more »


Analyze the Intent of Your Customers

Deep down, what do your clients really want? They obviously want to buy or sell a house. But any good real estate agent knows that a client wants so much more than four walls and a roof. Home ownership holds a lot of meaning to the people making the purchase or sale. No two clients… Read more »


Perfect Closing Gifts for Spring

It won’t be long before winter ends and people emerge from states of partial hibernation to start looking for homes. The energy of spring is on the horizon and that means a busy season for real estate agents. Hopefully you have remained in touch with your sphere over winter and will be able to hit… Read more »


3 Quick Tips to Improve Your Door Knocking

For a Realtor®, lead generation is the mainstay of the industry. From cold-calling to email campaigns and social media ads, the industry is inundated with lead generation tactics. Yet the old-school door-knocking method is often overlooked. If done correctly, pounding the pavement can be an extremely effective, and, frankly, can open more doors than other… Read more »


Create a Clickable Call to Action on a Real Estate Landing Page

Updated January 2023 So prospects have made their way to your landing page. Congratulations, but now what? In order to convert these prospects into leads rather than lose the potential of a new client, your page must be outfitted with a properly designed, actionable call to action (CTA). A CTA is typically a button that… Read more »


5 Customer Service Skills that Every Sales Rep Needs

A career in sales can be mentally exhausting. From cold-calling to following up, you’re inevitably going to interact with people from all walks of life. In order to be successful, a sales rep must possess a multitude of customer service skills. Regardless of how much effort you put into perfecting your pitch, it’s nearly impossible… Read more »


The Most Important Question to Ask

Most people only need a real estate agent a handful of times throughout their life. Shopping for property isn’t like shopping for groceries. There are usually years, sometimes decades, in between purchases. Staying top of mind all that time might seem impossible. It isn’t about constantly being in front of the prospect. It’s about making… Read more »


The Most Important Question a Real Estate Agent Can Ask

Most people only need a real estate agent a handful of times throughout their life. Shopping for property isn’t like shopping for groceries. There are usually years, sometimes decades, in between purchases. Staying top of mind all that time might seem impossible. It isn’t about constantly being in front of the prospect. It’s about making… Read more »


Interview with Tiffany Beltran: How to Brand Yourself on Social Media

Let’s face it: breaking into the real estate industry takes an immense amount of grit—something that rising star Tiffany Beltran knows all too well. Fortunately, her determination has paid off tenfold. In the past two years, she has not only closed an abundance of deals, but also has built a notable presence on Instagram. In… Read more »


3 Tips for Hosting a Stellar Open House

The open house has long been one of the most important marketing events for real-estate agents.  Not only does hosting an open house help market the listing to potential buyers, but it also helps the agent get their name out there—marketing themselves as a friend and expert to the community.  It presents the house that’s… Read more »


social-media-contradictions

Navigating the Contradictions of Social Media

Rules of Social Media: Post at least twice a day. Don’t post every day. As an agent, you have to use Facebook. Facebook is a waste of your time. In the world of social media, it can be difficult to navigate fact and fiction. You’ve probably heard some variation on the aforementioned rules before, and… Read more »