Many buyers have heard a lot of horror stories when it comes to maintaining an older home. So, when they go to buy a house, they choose to take up residence in a brand-new property thinking it will be hassle free. More often than not, a brand new home will be less prone to issues,… Read more »
3 Critical Home Inspections for Newly Built Homes
Navigating the Contradictions of Social Media
Rules of Social Media: Post at least twice a day. Don’t post every day. As an agent, you have to use Facebook. Facebook is a waste of your time. In the world of social media, it can be difficult to navigate fact and fiction. You’ve probably heard some variation on the aforementioned rules before, and… Read more »
Sales Tips for Closing Any Deal
In order to close a deal, you have to act as a guide. The prospect is going to display hesitation. They’re going to have excuses. They’re going to want to think about it. These obstacles can be overcome, and sometimes it seems easier to just let a prospect walk away with their doubts and hope… Read more »
Ep. 142: Luke and Josh –3 Proven Real Estate Marketing Ideas for Busy Agents in 2020
 On this episode of Stay Paid, Luke and Josh discuss their top three ideas that busy agents should be using to market their business this year. Key Points: Facebook marketing can drive leads and create brand awareness for your business. Don’t be afraid to ask clients to review and refer you. High-quality print pieces… Read more »
Mailing List Tips: Identify Your Connectors
If you’ve read Malcolm Gladwell’s book, The Tipping Point, you’ve learned about three different archetypes of people out there: Mavens Salespeople Connectors Mavens are the knowledge bases in life. They seem to have random trivia stuffed in every nook and every cranny of their brain and are happy to share anything with you. These are… Read more »
5 Proven Ways Agents Can Earn Trust and Build Rapport with Clients
Building trust with your clients, whether in real estate or any sales profession, gives you a competitive advantage because it helps form long-term relationships that drive repeat business, referrals, and word-of-mouth marketing that attracts new clients. In fact, a study by the Keller Center for Research at Baylor University found that trust has been shown… Read more »
3 Things Every Agent’s Marketing Plan Needs
Updated October 2023 We’re guessing that if you’ve found this blog post, you likely already know a thing or two about marketing plans, but you’d like to get a few pieces of advice to take your plan to the next level. As such, you probably already understand the many benefits that come from mapping out… Read more »
How to Ask for Client Reviews (and Actually Get Them)
If you read this blog regularly, you know we believe in the power of referrals. Leveraging your relationships with happy clients is a smart way to generate new business. But what if your clients don’t know anyone who has a need for your services in the near future? There’s another way those clients can immediately… Read more »
3 Steps to a Profitable Social Network
Last year, the sales manager at a car dealership told me about an embarrassing episode involving one of his salespeople. Apparently, this guy’s grandmother came to the dealership and bought a car, not from her grandson, but from another salesperson! She didn’t dislike her grandson (at least as far as I know). So why didn’t… Read more »
3 Ways Sharing Your Values with Clients Can Improve Your Business
Around the holidays, many companies and business people join together to help others in need. Supporting these causes isn’t just good for those in need; it’s good for your business, too. Whether you decide to volunteer, support nonprofit organizations, or make charitable donations, here are three ways to leverage your good deeds for your business…. Read more »
What Every Real Estate Agent Needs to Know About Niche Marketing
It takes guts to decide to focus on a niche. It feels limiting not going after every one. More often than not, though, marketing to less people actually leads to more business. How is that possible? The short answer is that specializing in a niche focuses your marketing, which makes it more compelling. You can’t… Read more »
How These REALTORS® Increased Their Referrals by 20%
Like many real estate agents, Tom and JoAnn Jacobs are busy working with their clients, but they still wanted to stay in touch with their past clients. Whatever they did to maintain these relationships had to be easy, affordable, and something their clients would love. Their own personally branded magazine was the answer. Check out… Read more »
