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Ep. 254: 7 Tips to Find Listings in a Low-Inventory Market

 How to Get Listings in the Current Housing Market Who should listen: Real estate agents who aren’t afraid to think outside the box and explore atypical places to find listings during this period of low inventory. Key idea: Agents are going to have to make calls and talk to people to tap into these… Read more »


Sales Objections Versus Excuses

Everyone who has ever worked in sales can tell you that for every amazing sales pitch, there are a million objections. While some objections are valid, and the prospect may really be unable to work with you for whatever reason, most of the time these concerns are really just convenient excuses to put off your… Read more »


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Ep. 272: 4 Powerful Emotions That Sell and Close Deals

 Selling with Emotion “People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts.” ~Robert Keith Leavitt, author Who should listen: Any sales professional looking for strategic advice about how they can use key emotional appeals to increase their sales volume. Key idea:… Read more »



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Ep. 302: How to Set and Crush Your Cold-Calling Goals

 How to Make Cold Calls Who should listen: Sales professionals who are either reluctant to make cold calls or want to get more success from the calls they make. Key idea: Cold calling is a numbers game. Have a plan, and then work the plan every day. Action item: If you haven’t already, start… Read more »


2023 Financial Advisors’ Guide to Client Gifts Under $100

Updated September 21, 2023 A dollar isn’t worth what it used to be, but try telling that to the Financial Industry Regulatory Authority (FINRA). It’s been nearly 30 years since the FINRA gift rule last adjusted the client gift allowance from $50 to $100. For a financial advisor restricted to such a piddly amount, finding… Read more »



Here’s What Agents Should Post on Facebook and Social Media

What should real estate agents post on social media? What’s the best content for real estate agents? What should real estate agents posts on Facebook? How do I get people to interact with my social media? What are some real estate content ideas? What social media should real estate agents use? These are questions we… Read more »


4 Tips for Connecting with Family Over the Holidays

4 Ways to Connect with Family Over the Holidays to Build Your Business

The holiday season is in full swing. That means the next few weeks will be full of delicious food, festive cheer, and an abundance of family time. While catching up with long-lost family members involves a lot of small talk, one thing that should always be brought up in your conversations is your business. Act… Read more »


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How to Utilize Your Promo Copies This Fall

You leave your promotional copies at listing appointments, open houses, waiting rooms, and even at your hairdresser’s office. This fall, with back to school season in full swing, consider these more autumn-specific places to leave your promo copies. Make the most of your customized magazine by embracing what the season has to offer. Community fairs… Read more »


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11 Wildly Effective Social Media Marketing Ideas for Insurance Agents

If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you sold, then social media presents a tremendous opportunity to affect both. Effective use of social media can improve: the quality of the customer experience you provide,… Read more »


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Ep. 355: Creating Value Outside of the Buying/Selling Process (with Stefanie Lugo)

 How to Stay Relevant After the Sale Who should listen: Real estate agents who want to leverage Instagram or other social media platforms and know what to post that will best engage prospects and encourage leads to reach out. Key idea: To maintain a steady stream of clients, you need to be able to… Read more »