""

A Simple 3-Part Strategy for Agents to Keep in Touch with Clients

Staying top-of-mind is essential to an agent’s success, but it doesn’t have to be complicated, time-consuming, or expensive. Real estate professionals who take their careers seriously know that they need to keep in touch with their past clients. Actually, I’m going to drop the past from this blog. Serious agents know that once a client,… Read more »


7 Steps to Effective Property Management (Best Practices)

Effective property management is key for a variety of stakeholders, increasing profitability for property owners while maintaining tenant satisfaction and retention. Understanding how to put your expertise to work as a property manager—and how to serve your clients—can help you create an additional income stream while building a base of both investors and renters that… Read more »


An agent looks at Luke Acree's Instagram profile on a cell phone screen.

11 Real Estate Influencers Agents Should Be Following

The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away.  Tom Ferry View this post on… Read more »


Ep. 136: Paul Coan–Can Financial Advisors Beat the Market?

 Paul Coan is the founder and CEO of Ploutos Weath, a strategy platform for financial advisors, helping them to develop portfolios that perform while allowing them to keep complete control—freeing them up to focus on new and existing clients. He is also the author of Asset Protection & Wealth Preservation: A Guide to Help… Read more »


How to Get Amazing Testimonials from Clients

How to Get Amazing Testimonials from Clients

Customer testimonials can be one of the most powerful tools for growing your business. Think about it: when you’re looking to hire a contractor or make a major purchase (like a car), what do you do? If you’re like me, you go online and read reviews. Don’t take my word for it. A 2018 survey… Read more »


""

Ep. 258: How to Move Prospects Through the 8 Phases of a Sales Call

 How to Make a Sales Call A Step-by-Step Guide to Outbound Phone Sales Who should listen: Salespeople prospecting for leads who need a framework to organize their sales calls and seamlessly move their prospects through their funnel. Key idea: Using a script is essential when making cold calls, but they don’t have to be… Read more »


8 Tips for Starting Your Professional Facebook Page

If you’re thinking about creating a professional Facebook page but are unsure of where to start, don’t worry—you’re not alone. As anyone familiar with the site will tell you, Facebook changes and evolves its features regularly. It can be a proverbial moving target for marketers who are trying to find the best steps to set… Read more »


Win More Business with These LinkedIn Best Practices

LinkedIn can be a powerful tool for your sales strategy. How? There are several ways. The first, and most obvious, is by expanding your professional network. Every connection you build has the potential to lead to referrals. And don’t forget, your connections have connections, too. I’ll share how you can leverage these second- and third-level… Read more »


""

9 Freakin’ Awesome Facebook Marketing Ideas for Real Estate Agents

Social media marketing for small business . . . Facebook post ideas for small business . . . Real estate post ideas for Facebook Facebook lead generation for REALTORS® . . . Facebook story ideas . . . You search and search, and you still haven’t found the best answer to your most burning question:… Read more »


The Death of the Service Industry

There was a time when you didn’t grab your own food items at the grocer. A shopkeeper would build an order for you after you gave them a list. At department stores, clothing and other wares didn’t have price tags, a counter person would price items on the spot and haggling would ensue. Self-service innovations… Read more »


How to Improve Email Open Rates by Cleaning Your List

Clean Your List and Improve Email Open Rates [Updated]

Updated November 12, 2021 Anyone who tells you email marketing is dead isn’t a professional marketer (or they won’t be for long). According to Litmus.com, the ROI for email is 36:1. Think about that for a moment. For every $1 spent, the average return is $36. Personally, we’d take that every day, all day long…. Read more »


""

Ep. 306: 4 Reasons to Host Client-Appreciation Events + Best Practices

 4 Can’t-Miss Ideas for Memorable Client-Appreciation Events Who should listen: Service professionals wanting ideas and best practices for planning client-appreciation events. Key idea: The most important part of any client event is ensuring you follow up with attendees after the party. Action items: Plan an intimate client event with a few key clients, and… Read more »