Ep. 486: How to Forge a Legendary Brand Using the Potency of Stories

 “People Don’t Buy What You Do. They Buy Why You Do It.” ~ Simon Sinek, leadership expert and author Authentic, detailed, and well-crafted stories leave an emotional impression on your audience that is more persuasive and longer lasting than simple facts. Roger Short believes, as he says in his Stay Paid interview, he is… Read more »


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The 2023 Complete Guide to How to Become a Luxury Real Estate Agent

Congratulations! You’ve found what you’ve been looking for: a comprehensive source that addresses everything you need to know most about breaking into the luxury market. Best of all, it does it all in ONE place. Read on to discover: Why you might (or might not) choose to become a luxury real estate agent. Who swims… Read more »


Ep. 212: How to Identify Your Ideal Client

 3 Ways of Finding Your Ideal Client The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your ideal customer, the more… Read more »



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Ep. 263: How Pull Marketing Pushed Agent Leigh Brown to #1

 How to Become More Disciplined Telling Me That Being Disciplined Requires Discipline Doesn’t Help—but the 5 Tips in This Article Do Who should listen: Real estate agents and other sales professionals looking for practical, no nonsense advice proven to generate leads and build trusting relationships with clients. Key idea: You already know what you… Read more »


Ep. 151: Jay Baer – NYT Best-Selling Author Jay Baer on Why Sales Is About Help, Not Hype

 Talk about turning marketing on its head!! Jay Baer preaches Youtility. In short, Jay wants you to give away what you know. For free. The key to getting attention, demonstrating goodwill, building trust, developing a reputation, and eventually earning back all the good things you’ve done in the form of profitable business, is by… Read more »



Ep. 187: From Welfare to $200K in One Year with Cody Butler

 How to Succeed in Sales It’s surprisingly simple … follow up on leads Cody Butler, this week’s Stay Paid guest, calls it a “massive mistake,” but that doesn’t stop agents and other entrepreneurs from doing it … they fail to follow up on leads. Rarely will someone make a significant commitment or purchase the… Read more »


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Even More Ways New Real Estate Agents Can Get Leads for Free

In the final part of this 3-part series, we’re still talking about how to get leads for free, but I’m adding a few affordable options. In this series, I’ve offered real estate lead generation ideas for new agents, and I’ve focused on ideas that don’t require any check equity. The reason is simple—new agents tend… Read more »


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Ep. 259: Niching Down: How to Work Less and Make More (with Jennifer Egbert)

 Is It Time for You to Find a Niche? Who should listen: Entrepreneurs who need to understand how to best niche their business, and who need reassurance that niching down is a sound and profitable business plan. Key idea: Understand your market, and nurture your sphere, and you won’t lack for referrals. Action item:… Read more »


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Ep. 315: The New Threat to Email Marketing Automation (with Andy Mowat)

 Will Email Become a Paid Marketing Channel? Who should listen: The implications of what our guest reveals are so incredible that everyone who interacts with email should listen. Key idea: The goal is to give email recipients a defense against the bad behavior of marketers. Action item: Before sending your next email, ask yourself… Read more »


Ep. 246: 5 Consumer Trends That Are Rocking It in 2021

 Tips to Make 2021 Consumer Behavior Work for You Who should listen: This episode is for brands and retailers wanting to be on the cutting edge of the hottest trending consumer behaviors of 2021. Key idea: For today’s consumers, “value” means far more than getting what you paid for. Action item: Consider and change,… Read more »