Updated September 20, 2023 The most successful direct mail campaigns provide genuine value that get you past the trash can and into the home Even today, when everyone seems glued to a computer screen or a smartphone, direct mail is still an effective way for real estate agents to get their brand and message in… Read more »
5 Lead-Producing Direct Mail Marketing Ideas for Real Estate Agents
The 5 Best Sources of Social Media Content for Real Estate Agents
From idea generation to completely automated solutions, these are five of the best sources real estate agents can use to boost their social media engagement. By now you know that posting content to social media is one of the most effective ways to have people know, like, and trust you. But real estate agents are… Read more »
The 11 Best Referral Marketing Ideas You Haven’t Tried
You already know that customer referrals are one of the best ways to get new leads (otherwise, why would you be reading this article?), so I’m not going to bore you with the details about their higher conversion rate (30%), retention rate (37%), or lifetime value (16%) when compared to nonreferred customers. I’m simply going… Read more »
7 Must-Have Real Estate Postcards for Agents
Updated September 27, 2023 It’s likely you already know that real estate direct mail postcards (and direct mail in general) are an effective way to generate brand recognition and leads. Real estate postcards also have some unique benefits that make them an excellent choice if you are just starting to experiment with direct mail marketing:… Read more »
Is Buying Real Estate Leads Worth It in 2024?
Beyond the pros and cons, there is a bigger picture to consider when deciding whether paying for real estate leads is worth it The best lead generation system for Realtors® is the one that works for you. Some agents find great success with organic strategies, such as door knocking and blogging. Conversely, others rely on… Read more »
Ep. 320: The 4 Genuinely Best Types of Instagram Posts for Agents
Instagram Marketing Ideas for Real Estate Agents Who should listen: Anyone who struggles with social media content and wants to improve their reach and engagement on Instagram. Key idea: To establish a lead-generating social media presence, you must post consistently. Action item: Start posting content inspired by your life outside of work. By now,… Read more »
5 Tips for Creating the Best High-Converting Real Estate Landing Pages for REALTORS®
You don’t need no stinkin’ landing page! That is, unless you want to convert more high-quality leads. Too many real estate agents rely on their websites to attract leads, and yet across industries, websites don’t convert leads nearly as well as landing pages do. But you probably know that already; it’s why you’re reading this… Read more »
The 5 Best Sources of Real Estate Scripts
Before I begin, let me congratulate you for making one of the best decisions you can for setting yourself up for success. Good for you! Obviously, I’m assuming that if you’re reading this blog, it’s for one of two reasons: You’ve decided to act on all that advice you’ve been getting about every agent’s need… Read more »
Ep. 502: The Best Golden Nuggets of 2023 | Social Media
Proven Social Media Marketing Tips for Small Business If you’re struggling to build an audience of social media followers or improve your engagement rate, these five tips from successful users are just what you need to achieve your desired goal. As the end of the year approaches, it’s become a bit of a tradition… Read more »
Increase Your Wallet Share with High-Net-Worth Clients
If you’re managing the wealth of high-net-worth clients, you’re probably very invested (pun intended) in those relationships. But do your clients feel the same way about you? While you may think you’ve got an exclusive relationship with your wealthiest clients, it’s also very possible some of them are working with other investors. So, how do… Read more »
Ep 124: Adam Weiss – Why LinkedIn is Your #1 Tool for Getting FREE Leads
Adam Weiss is a sales expert with a passion for helping teams achieve their full potential. He’s built multiple multi-million dollar sales teams, while personally hiring and training over 150 sales professionals. Today on Stay Paid, Adam explains how you can use social media platforms like LinkedIn and Instagram to turn prospects into… Read more »
How Million-Dollar Agents Use Client Appreciation Events to Get Referrals
Part 2 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies Why client appreciation events are not as popular among real estate agents as they are, say, among financial advisors, I can’t imagine. But this is something I do know . . . If you’re an agent (or, frankly, any other… Read more »
