Advertising on Facebook can be one of the most effective ways to get new leads and grow relationships. But, unless you go in with a plan, you’ll expend a lot of time, energy, and money perfecting your approach. Luckily, Facebook Ads Manager allows for split-testing, which means you can simultaneously test out different variables in… Read more »
5 Ways You Can Increase Your ROI with Facebook’s Split Testing
How to Turn Farming Prospects into Referral Sources
When most people think of real estate farming, they only think about lead generation. That makes sense. After all, the big idea behind farming is to get more listings and close more deals. But, if you’re not focusing on relationships beyond those initial deals, you’re missing out on a lot of potential transactions in the… Read more »
How a Real Estate Agent Stays Top of Mind with Her Clients Who’ve Moved
When it comes to earning repeat and referral business from clients, agents need to be prepared to go the extra mile. For Deb Gorham, REALTOR® (who works with both Samson Properties in Northern Virginia and Domain Realty in Florida), American Lifestyle magazine has been an essential tool in building and maintaining customer relationships. How does she use… Read more »
4 Content Marketing Mistakes You Absolutely Want to Avoid
There’s really no overstating the value of content marketing. Offering something that informs, entertains, or elicits an emotional response from your audience will make them more likely to view you as a trusted authority. If they don’t immediately buy from you, odds are good they eventually will . . . so long as you continue… Read more »
How to List a Difficult Property
In the real estate business, there are some homes that, as the saying goes, practically sell themselves. These are the homes that have been well maintained, are in a desirable neighborhood, and are generally what people refer to as their dream homes. Then there are those that are, well… not dream homes. These are the problem… Read more »
5 Facebook Ads Real Estate Agents Should Consistently Run
For a very long time now, Facebook has been one of the most popular ways for real estate agents to connect with clients through targeted ads. And that’s showing few signs of slowing down—especially as more agents enter the fray every year, and it becomes more difficult to reach relevant leads organically. If you’re a… Read more »
Become a Local Real Estate Expert on Facebook
Gaining a significant Facebook following from people in your local community can seem like a daunting task. It takes constant improvements and updates to your page to stay relevant. In doing so, you’ll find yourself with a loyal bunch of neighbors who rely on you to stay informed. It’s important to remember that no matter… Read more »
Make a Good Impression with Useful Promotional Items
Though many businesses focus heavily on their digital marketing efforts, the overwhelming amount of advertising on the web and social media can make it difficult for your brand to stay top of mind. That’s why it’s important not to overlook options for reaching people in the “real world.” One of the best ways to maintain… Read more »
Improving Client Relations for Your Business
If you’ve lived in the same place for some time, it’s likely that you frequent certain restaurants, shops, and other businesses. Over time, you’ve probably built a close relationship with the owners and employees. You may even be on a first name basis, know about each other’s families, and have a general interest in their… Read more »
How to Build Rapport and Create Relationships
When it comes to setting yourself up for long-term success, the key is building relationships that result in more repeat business and referrals. But how do you create those kinds of relationships in the first place? In order to connect with a customer in a lasting way, you need to start by establishing rapport. What… Read more »
Ep. 66: Interview with Willie Mandrell: The Importance of Finding Your Niche
Willie Mandrell is the broker and founder of the Mandrell Company, a brokerage which focuses on the micro-niche of multi-family real estate investment in the Boston metropolitan area. He also founded Boston Wealth Builders, a group of investors interested in creating long-term wealth through real estate investment. In this week’s episode of Stay Paid,… Read more »
Write Amazing Instagram Captions for Your Business
When it comes to growing your brand on Instagram, it’s all about the little details. From the filters you apply to your photos to the hashtags you use to promote them, each choice you make plays a role in how your content will perform—and, ultimately, in how people will feel about your business. Though Instagram… Read more »
