In many industries, content creation and distribution has been a standard marketing practice for many years. However, in the real estate industry, many agents and brokers are just starting to adopt best practices for content. If you’re like many of your colleagues, your professional resolution includes getting on board with a more effective and consistent… Read more »
The Essential Content Marketing Plan for Real Estate Agents
Tips for How to Write an Irresistible Property Description
When you became a real estate agent, you may not have realized how much writing you would be required to do. You’re not just writing contracts, but promotional materials, mailers, website copy, and more, including property descriptions. If every listing description feels like you’re reinventing the wheel, it’s time to create a systematic way of… Read more »
Ep. 205: The Objection Free Sales Process with Eszylfie Taylor
Finding Business Opportunities (for Other People) Cooperate (verb): 1: to act or work with another or others : act together or in compliance 2: to associate with another or others for mutual benefit. Eszylfie Taylor is the energetic, inspiring, and humble founder and president of Taylor Insurance and Financial with offices on each… Read more »
How Rising Prices Could Affect the 2021 Home Market
Unprecedented doesn’t begin to describe the last year and there seems to be no end in sight to the impact that COVID continues to have on real estate markets throughout the US and around the world. As home prices continue to rise, it is essential to think about the implications of these financial shifts on… Read more »
Ep. 216 How to Craft Your Value Proposition
How to Write a Value Proposition and the 5 Reasons Why You Need One Regardless of whether you call it a unique value proposition (UVP), a unique selling proposition (USP), or a unique selling point (also USP), the tactical advantages and benefits it creates for your business make it a must-have. A value proposition… Read more »
“Best of” Video Ideas for Real Estate Agents
Use these video ideas for real estate agents to attract leads and prove your status as the local expert in your market. If you want to increase your brand awareness, foster greater engagement, and build trust in your role as the go-to local expert, one of the easiest, most cost-effective, and fun video ideas for… Read more »
8 Blogs Agents Should Share with Anxious Buyers
Every real estate agent has had to overcome buyers’ anxieties in order to close a deal. Whether it be a laundry list of must-haves, inspection concerns, or a spouses’ second thoughts, rarely is the road to sold an easy one to walk. But overcoming clients’ objections and apprehensions shouldn’t always be an uphill battle. The… Read more »
How 5 Top Professionals Use Gratitude Marketing to Boost their Referral Marketing Strategy
Part 3 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies Just for a moment, let’s put aside all the chatter about segmented audiences, testing, analytics, buyer personas, and the other tools of the marketing professional’s trade. Let’s instead get back to a basic concept—showing gratitude—which is arguably the single most… Read more »
How to Segment Your List for Targeted Marketing
How many email promotions do you get in a day from your favorite retailer or company? Do you ever get one in which the subject line seems tailor-made for you? Maybe it’s a piece of clothing that you’ve been looking for or an item of cookware you were just wishing for yesterday. Before you know… Read more »
Ep. 381 #REL: Building a $300M Realty Company with Crypto and Courtesy (with Vanessa Saunders)
The Remarkable Power of Common Courtesy Who should listen: Real estate agents with an interest in mega brokerages and those curious about blockchain and cryptocurrency—and their ability to disrupt the real estate industry. Key ideas: 1. The mega brokerage business model takes the focus off the most important aspect of real estate—the clients—and puts… Read more »
6 Essential Tips for How to Create a Real Estate Seminar
Real estate is often called a contact sport for one reason: real-time, face-to-face interaction is essential to an agent’s success. So if you’re looking for a winning move, hosting a real estate seminar (sometimes called a real estate workshop), might just be it. Whether you’re a seasoned agent or a newcomer to the industry, these… Read more »
Tools for the Modern Real Estate Brokerage
At one time, the sign of a highly connected real estate agent was a mobile phone and a car trunk full of manila folders in file boxes. Now, however, there are an endless array of tech tools designed to help agents manage every aspect of their professional life, from client services to marketing to financial… Read more »
