Be Your Own Freelance Copywriter Hiring copywriters not in your budget? These copywriting secrets and tips can help you broaden your audience and get you the attention that generates leads. As Luke says at the beginning of this week’s episode, copywriting is hard—and it is. Professional copywriters consistently spend their time learning and refining… Read more »
Ep. 221 Tips for Writing Your Own Copy from #1 Google Copywriter
How to Segment Your List for Targeted Marketing
How many email promotions do you get in a day from your favorite retailer or company? Do you ever get one in which the subject line seems tailor-made for you? Maybe it’s a piece of clothing that you’ve been looking for or an item of cookware you were just wishing for yesterday. Before you know… Read more »
Ep. 244: Social Selling—How Not to Get Left Behind
Social Selling: Another Tactic for Building Relationships Who should listen: If you’re a sales professional eager for ideas about how to best use social selling to produce more leads, then this episode is for you. Key point: Don’t forget the “social” in social media. Regardless of how you build business relationships, the process takes… Read more »
Helping Clients Through an Unconventional Home Purchase
Many of your buyer clients may have all of their financial ducks in a row when they meet with you for the first time. How can you also help those who struggle with a negative credit history or who simply can’t afford the home they want on their own? How about those who would love… Read more »
Tools for the Modern Real Estate Brokerage
At one time, the sign of a highly connected real estate agent was a mobile phone and a car trunk full of manila folders in file boxes. Now, however, there are an endless array of tech tools designed to help agents manage every aspect of their professional life, from client services to marketing to financial… Read more »
Ep. 254: 7 Tips to Find Listings in a Low-Inventory Market
How to Get Listings in the Current Housing Market Who should listen: Real estate agents who aren’t afraid to think outside the box and explore atypical places to find listings during this period of low inventory. Key idea: Agents are going to have to make calls and talk to people to tap into these… Read more »
Ep. 265: How to Lead, Hire, and Build Wealth (with Dana Gentry & Linda McKissack)
3 Top Tips for How to Become a Better Leader Who should listen: Anyone who wants some truly fantastic advice about leadership and agents who want more successful businesses. Key ideas: There are so many!! Action items: 1. Discover the vision your direct reports have for themselves. 2. Develop a 3- to 5-year vision… Read more »
Ep. 336: 7 Tips for How to Improve Your Email Delivery Rate
How to Improve Email Deliverability It Starts with Your List Who should listen: Anyone engaged in email marketing who wants to ensure a high email deliverability rate. Key idea: Maintaining a clean email list will help ensure that your emails are delivered to recipients’ inboxes, helping you to stay top of mind, drive conversions,… Read more »
Ep. 272: 4 Powerful Emotions That Sell and Close Deals
Selling with Emotion “People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts.” ~Robert Keith Leavitt, author Who should listen: Any sales professional looking for strategic advice about how they can use key emotional appeals to increase their sales volume. Key idea:… Read more »
Ep. 283: US Ambassador of Entrepreneurship Talks about Marketing’s Cutting Edge
How to Produce High-Converting Content Who should listen: Entrepreneurs and small-business owners wanting expert advice and useful resources for maximizing the potential of their marketing, especially email and content marketing. Key idea: Personalization is essential to successful marketing, and the technology exists to make it easier than ever to implement. Action items: 1) Use… Read more »
Ep. 299: How a Little Science Can Wildly Increase Prospect Engagement (with Bill Cates)
Want to Increase Your Referrals and Client Acquisitions? Ask a Neuroscientist. Who should listen: Financial advisors, insurance brokers, real estate agents, and other solopreneurs who want to connect more strongly with their audience, increase the effectiveness of their marketing, and earn more referrals. Key idea: Adopt the perspective of your audience so that you… Read more »
Ep. 302: How to Set and Crush Your Cold-Calling Goals
How to Make Cold Calls Who should listen: Sales professionals who are either reluctant to make cold calls or want to get more success from the calls they make. Key idea: Cold calling is a numbers game. Have a plan, and then work the plan every day. Action item: If you haven’t already, start… Read more »
