Ep. 181: Why Andy Dane Carter Tripled His Marketing Budget

 If You Want to Build Brand Recognition, You’ve Got to Stay in the Game The two questions listeners of Stay Paid most often ask are, “How do I consistently get leads?” and “How do I become a top producer?” Our answer to both questions is always the same, and it’s amazing (and gratifying) how… Read more »


Ep. 201: A conversation with 30-under-30 Top Realtor, Cyrus Mohseni

 What Does It Take to Succeed? To succeed in business, it helps to succeed in life. Helping you succeed as an entrepreneur is what Stay Paid is all about. Week after week, Luke and Josh interview highly successful entrepreneurs and ask them questions about how they built their businesses and what advice they would… Read more »


woman holding thank you card

6 Outstanding Ideas Agents Can Use to Say Thank You

One of the biggest challenges presented by the COVID pandemic has been finding ways to stay connected while social distancing. For many real estate professionals, the end of the year is a time for hosting big events, organizing pop-by visits, and getting together for coffee or a meal. Since that still isn’t possible for most… Read more »


cabin home in winter

Make Marketing Your Wintertime Listing an Experience for the Senses

If you’re preparing a new listing to go on the market this winter, you’ll want to take a somewhat different approach to staging the home and presenting it to potential buyers. After all, there’s a difference between asking someone to visit and view a home on a cheerful spring weekend instead of a gloomy winter… Read more »


Ep. 208: Why 80% Won’t Keep Their New Year’s Resolutions

 5 Tips for How to Keep New Year’s Resolutions Many of us make new year’s resolutions for our personal growth, but what about for growing our businesses? And how can we make sure we reach our goals? Whether you’re searching for how to stick to new year resolutions, how to reach your goals, or… Read more »


Ep. 212: How to Identify Your Ideal Client

 3 Ways of Finding Your Ideal Client The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your ideal customer, the more… Read more »


Ep. 230: 4 Simple Hacks for Better Email Response Rates

 4 Quick-n-Easy Hacks to Improve Your Email Response Rate If you’re a fan of the Stay Paid pals, then you know that Luke and Josh are all about the numbers. In order to scale your business, make wise decisions about budgets, and know what’s working and what needs to be adjusted, you must know… Read more »


7 Actionable and Unique Ideas for Luxury Real Estate Marketing in 2024

Updated September 21, 2023 As much as the luxury real estate market has been affected by fluctuations in the larger economy and the aftermath of the pandemic, we seem to have settled into a new norm. Mid-year updates suggest that compared to the second half of 2022, real estate professionals are more upbeat about what… Read more »


woman typing on laptop

Top 10 Strategies to Increase the Open Rate on Your Next Email Blast

Do you find yourself occasionally sending out emails when you have something special to promote? Do you lump all of your friends, family, past clients, leads, and colleagues into one email list and hope for the best? Do you hit send on those emails whether it’s 3 a.m. or 3 p.m.? If so, you may… Read more »


Ep. 221 Tips for Writing Your Own Copy from #1 Google Copywriter

 Be Your Own Freelance Copywriter Hiring copywriters not in your budget? These copywriting secrets and tips can help you broaden your audience and get you the attention that generates leads. As Luke says at the beginning of this week’s episode, copywriting is hard—and it is. Professional copywriters consistently spend their time learning and refining… Read more »


2021 real estate market

Share These 7 Blogs to Help Your Sphere Navigate the 2021 Real Estate Market

With the traditional spring market interrupted by the arrival of COVID-19, who could have predicted that 2020 would bring an explosion of demand in the real estate market? Agents and brokers who were able to shift gears, and turned a highly personal process into a virtual one, are poised for another successful year in 2021—as… Read more »


ibuyer versus agent

iBuyers vs. Agents: Is This a War Agents Can Win?

There’s no denying that the real estate industry has been poised for some radical changes that have now been made manifest. The rising popularity of ibuyers programs like Zillow Offers is one of those changes. ibuyers aren’t new. They’ve been around since 1989, when HomeVestors of America was founded. (HomeVestors is the parent company of… Read more »