 Writing for LinkedIn Who should listen: Small business owners who want to know how to write articles for LinkedIn that will boost their credibility and attract potential clients. Key idea: Potential clients are using LinkedIn to find out more about the professionals they may hire. Make sure your profile includes expertly written articles that… Read more »
Ep. 332: How to Write Engaging LinkedIn Articles (and Why You Should)
Tips for How to Write an Irresistible Property Description
When you became a real estate agent, you may not have realized how much writing you would be required to do. You’re not just writing contracts, but promotional materials, mailers, website copy, and more, including property descriptions. If every listing description feels like you’re reinventing the wheel, it’s time to create a systematic way of… Read more »
Graphic Design for Real Estate Agents: Free Resources, Tips, Tools
There are excellent reasons for adding graphic elements to your blogs, social media posts, real estate flyers, and website that go beyond making them look more attractive and catching people’s attention. Graphic elements, whether they’re photos, diagrams, charts, tables, videos, illustrations, or something else that relies on our visual senses to appreciate, are all capable… Read more »
Providing an Unforgettable Customer Experience
When you’re looking to get as much repeat business and as many referrals as possible, you need to lead with truly exceptional customer service. When I think of the times in my life I’ve experience unbelievable customer service, I remember the businesses that have gone above and beyond—giving me things I didn’t even know I… Read more »
How Million-Dollar Agents Use Client Appreciation Events to Get Referrals
Part 2 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies Why client appreciation events are not as popular among real estate agents as they are, say, among financial advisors, I can’t imagine. But this is something I do know . . . If you’re an agent (or, frankly, any other… Read more »
Top 25 Best Referral Partners for Realtors®
Partner with These Businesses to Get Free Real Estate Leads Forming an agreement with strategic partners to share referrals is among the fastest, easiest ways to get real estate leads. Get your FREE referral partner worksheet here. A large host of studies report that referrals are among the most trusted sources of product and service… Read more »
How to Market Luxury Real Estate to High-End Clients
What makes marketing to high-net-worth individuals, very high-net-worth individuals, and ultra-high-net-worth individuals (HNWIs, VHNWIs, and UHNWIs) such a challenge is that these elite groups of people are both like and not like those of us who have normal jobs. Now, granted, they’re more unlike the majority of us, but the similarities are worth considering. Luxury… Read more »
7 Steps to Effective Property Management | Best Practices
Effective property management is key for a variety of stakeholders, increasing profitability for property owners while maintaining tenant satisfaction and retention. Understanding how to put your expertise to work as a property manager—and how to serve your clients—can help you create an additional income stream while building a base of both investors and renters that… Read more »
Top 20 Books Financial Advisors Should Read in 2020
We’ve updated our list for 2021. You can find the new list here. If you’re a financial advisor looking to step up your game this year, it’s not only crucial to be open to new ideas but also to continually seek out knowledge. One of the best ways to do this is by reading the… Read more »
The Best Marketing Plan for Financial Advisors – What the Data Say
Updated May 5, 2021 There is no shortage of advice available to financial advisors and broker-dealers about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new advisor who’s only… Read more »
The 11 Best Referral Marketing Ideas You Haven’t Tried
You already know that customer referrals are one of the best ways to get new leads (otherwise, why would you be reading this article?), so I’m not going to bore you with the details about their higher conversion rate (30%), retention rate (37%), or lifetime value (16%) when compared to nonreferred customers. I’m simply going… Read more »
Ep. 308: Best-Ever Gift Ideas That Make Clients Feel Like VIPs
 Giving Gifts to Clients How to Turn First Impressions into Lasting Impressions Who should listen: Anyone who wants some sound advice for giving gifts to clients, including ideas for making your gifts exceptionally memorable. Key idea: Best-in-class service suggests giving best-in-class gifts. Your gifts don’t need to be expensive; however, they need to be… Read more »
