Ep. 212: How to Identify Your Ideal Client

 3 Ways of Finding Your Ideal Client The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your ideal customer, the more… Read more »


Ep. 173: Adam Holt – Want Clients to Trust You? Lead with Advice.

 How to Build Trust with Customers When Luke and Josh talk about how to build and nurture relationships, they are, in large part, talking about how to build trust with customers. For this week’s Stay Paid guest, developing trust in relationships with clients and prospects begins with clearly communicating three value propositions that all… Read more »


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Ep. 273: How Rick Demko built a book of 10,000 clients

 3 Simple Tips for Explaining Complex Ideas Simply “Unless you can explain something simply enough, you simply don’t understand it well enough.” ~Albert Einstein Who should listen: Anyone who needs to explain complicated ideas to those who are unfamiliar with the topic. Key idea: How well someone understands you is more a function of… Read more »


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Ep. 315: The New Threat to Email Marketing Automation (with Andy Mowat)

 Will Email Become a Paid Marketing Channel? Who should listen: The implications of what our guest reveals are so incredible that everyone who interacts with email should listen. Key idea: The goal is to give email recipients a defense against the bad behavior of marketers. Action item: Before sending your next email, ask yourself… Read more »


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Ep. 259: Niching Down: How to Work Less and Make More (with Jennifer Egbert)

 Is It Time for You to Find a Niche? Who should listen: Entrepreneurs who need to understand how to best niche their business, and who need reassurance that niching down is a sound and profitable business plan. Key idea: Understand your market, and nurture your sphere, and you won’t lack for referrals. Action item:… Read more »


Ep. 149: Mike McCann – How Philly’s #1 Real Estate Agent Sold Over 10,000 Properties

 Mike McCann has been the number one Philadelphia real estate agent for 32 years in a row. He runs the number one team in Pennsylvania (23rd in the nation), and has sold over 10,000 homes in his career. On today’s episode of Stay Paid, Mike explains the strategies and practices that have helped him… Read more »


Ep. 242: 8 Ways to Get FREE Leads

 Free Real Estate Leads for Agents Who should listen: This episode is for agents who are willing to put in a little sweat equity to find free leads rather than spend a small fortune on dubious ones. Key point: For agents without large marketing budgets, there are a large number of ways you can… Read more »


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Ep. 283: US Ambassador of Entrepreneurship Talks about Marketing’s Cutting Edge

 How to Produce High-Converting Content Who should listen: Entrepreneurs and small-business owners wanting expert advice and useful resources for maximizing the potential of their marketing, especially email and content marketing. Key idea: Personalization is essential to successful marketing, and the technology exists to make it easier than ever to implement. Action items: 1) Use… Read more »


How to Share a Video on YouTube

How to Share a YouTube Video with Your Clients

They say a picture is worth a thousand words. That’s just one of the reasons why high-quality video content can help you strengthen connections with your social media followers.   Today on Put a Pin in It, Andrea Tremper shows you two easy ways to share a YouTube video with your clients on Facebook (and… Read more »


How to Send the Digital Edition by Text Message

How to Send the Digital Edition by Text Message

Are you a ReminderMedia customer looking to get more engagement from your American Lifestyle digital edition? If you’re only sending the digital edition by email, you’re missing out on some amazing opportunities to strengthen your connections.    Today on Put a Pin in It, Andrea Tremper shows you how to send your digital edition… Read more »


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How to Write and Publish an Article on LinkedIn [Updated]

Updated April 2022 LinkedIn is the premier platform for making professional connections and establishing yourself as an authority in your industry. Using LinkedIn, you can significantly grow awareness of your brand among like-minded business people and organizations and companies that seek out and appreciate valuable insight, timely and credible information, and thoughtful commentary. Facebook, Instagram,… Read more »


3 Proven Real Estate Marketing Ideas for Busy Agents

Updated June 2023 Every real estate agent is faced with the same problem: there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in… Read more »