Ep. 173: Adam Holt – Want Clients to Trust You? Lead with Advice.

 How to Build Trust with Customers When Luke and Josh talk about how to build and nurture relationships, they are, in large part, talking about how to build trust with customers. For this week’s Stay Paid guest, developing trust in relationships with clients and prospects begins with clearly communicating three value propositions that all… Read more »


Ep. 193: The Two-Finger Follow-Up System with Jared James

The 3 Most Important Sales Skills Needed to be an Entrepreneur This week’s Stay Paid guest is entrepreneur Jared James. Jared owns the third largest coaching and training company in North America. He also owns a successful SaaS company and a marketing company. While speaking about being an entrepreneur, Jared says, “Visibility is what… Read more »


Ep. 166: Tips for Networking During Virtual Events

 With shaking hands no longer an option, knowing how to meet people online is your next best bet. Virtual events and conferences have exploded in popularity since the COVID-19 pandemic took hold, and there is no indication that the trend will reverse.[i] There are, after all, a large number of benefits to meeting virtually,… Read more »


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Ep. 249: 3 Ways to Stay Relevant Amid Increasing Technology (with Mike McGlothlin)

 How to Stay Relevant When Technology Threatens Your Job Who should listen: This episode is for financial advisors, real estate agents, and other small business owners wanting to know the way to long-term business success in a world of increasing DIY technologies. Key idea: Deep knowledge of your business, providing value and building trust,… Read more »


3 Ways to Evaluate Your Online Image

Web presence is no longer optional for real estate agents, yet so many are doing a lackluster job with managing their online image. Luke breaks down 3 simple areas of focus to create brand awareness on the Internet. Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive… Read more »


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Graphic Design for Real Estate Agents: Free Resources, Tips, Tools

There are excellent reasons for adding graphic elements to your blogs, social media posts, real estate flyers, and website that go beyond making them look more attractive and catching people’s attention. Graphic elements, whether they’re photos, diagrams, charts, tables, videos, illustrations, or something else that relies on our visual senses to appreciate, are all capable… Read more »


Content Marketing Strategies for Renters and Younger Buyers

Millennial and Gen-Z buyers make up the vast majority of current and potential buyers in markets throughout the country. These generational cohorts may wait longer to buy their first home than previous generations did, but, for most, it is an important part of their overall financial and lifestyle plan. As a real estate professional, positioning… Read more »


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How Real Estate Agents Can Use Psychology to Get More Client Referrals

Part 1 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies You don’t need to be told how valuable client referrals are to your real estate business. Even so, it’s worth trying to quantify the value they can add to your business and the commissions they can add to your pocket…. Read more »


3 Proven Real Estate Marketing Ideas for Busy Agents

Updated June 2023 Every real estate agent is faced with the same problem: there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in… Read more »


Ep. 189: Maximize Your Facebook Advertising with Grant Wise

 Dynamic Remarketing How to adjust your Facebook marketing strategy to include video in your remarketing campaign and multiply lead conversions. Here’s an intriguing question: How do you get in front of your audience without calling, texting, or emailing them? Grant Wise is the president and co-founder of Witly, a client generation software for real… Read more »


LendingTree Report Is Good News for Agents

Agents can expect more home sales in the next year, making now a critical time to get reacquainted with the people in your contact database. There’s no denying the COVID-19 pandemic has taken its toll on many lives and livelihoods, and it’s not over yet. Uncertainty still renders defunct what used to be our routines…. Read more »


Is Buying Real Estate Leads Worth It in 2024?

Beyond the pros and cons, there is a bigger picture to consider when deciding whether paying for real estate leads is worth it The best lead generation system for Realtors® is the one that works for you. Some agents find great success with organic strategies, such as door knocking and blogging. Conversely, others rely on… Read more »