Ep. 147: Anthony Sarandrea – Understanding Your Buyer to Drive Leads Online with Anthony Sarandrea

 Anthony Sarandrea is recognized as one of the top lead generators in the world—running a team that specializes in driving thousands of inbound phone calls daily across a number of verticals, including health, finance, and education. He’s consistently featured as one of the top under 30 year old entrepreneurs, and was featured alongside Snapchat’s… Read more »


How Has COVID Affected the Real Estate Industry?

As we approach the first year anniversary of the COVID-19 pandemic, it seems like a good time to stop and reevaluate the past year and the lessons that we have learned. The industry experienced significant uncertainty and negative impacts early on, then responded with significant changes and adaptations, leading to a year of unprecedented and… Read more »


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Ep. 253: Marketing Your Way to 850 Transactions in 2 Years (with Gusty Gulas)

 Diversified Marketing, Strong Leadership, and Providing Value has Led This Team to Success Who should listen: Agents looking for solid advice about diversifying their marketing, leading a team, and adapting to industry changes. Key idea: Being omnipresent across a myriad of marketing channels is critical to create the top-of-mind awareness necessary to garner clients,… Read more »


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The 2023 Complete Guide to How to Become a Luxury Real Estate Agent

Congratulations! You’ve found what you’ve been looking for: a comprehensive source that addresses everything you need to know most about breaking into the luxury market. Best of all, it does it all in ONE place. Read on to discover: Why you might (or might not) choose to become a luxury real estate agent. Who swims… Read more »


AI for Realtors®: How Agents Can Use Artificial Intelligence to Generate Real Estate Leads

Lead generation is the lifeblood of every real estate agent’s success, but it tends to be a time-consuming, inefficient, and frustrating process. Enter artificial intelligence, or AI lead generation. Designed to collect, analyze, and interpret mountains of data, real estate AI has an enormous capacity to identify promising leads, understand what they want, and create… Read more »


Ep. 173: Adam Holt – Want Clients to Trust You? Lead with Advice.

 How to Build Trust with Customers When Luke and Josh talk about how to build and nurture relationships, they are, in large part, talking about how to build trust with customers. For this week’s Stay Paid guest, developing trust in relationships with clients and prospects begins with clearly communicating three value propositions that all… Read more »


Ep. 193: The Two-Finger Follow-Up System with Jared James

The 3 Most Important Sales Skills Needed to be an Entrepreneur This week’s Stay Paid guest is entrepreneur Jared James. Jared owns the third largest coaching and training company in North America. He also owns a successful SaaS company and a marketing company. While speaking about being an entrepreneur, Jared says, “Visibility is what… Read more »


Ep. 166: Tips for Networking During Virtual Events

 With shaking hands no longer an option, knowing how to meet people online is your next best bet. Virtual events and conferences have exploded in popularity since the COVID-19 pandemic took hold, and there is no indication that the trend will reverse.[i] There are, after all, a large number of benefits to meeting virtually,… Read more »


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Ep. 249: 3 Ways to Stay Relevant Amid Increasing Technology (with Mike McGlothlin)

 How to Stay Relevant When Technology Threatens Your Job Who should listen: This episode is for financial advisors, real estate agents, and other small business owners wanting to know the way to long-term business success in a world of increasing DIY technologies. Key idea: Deep knowledge of your business, providing value and building trust,… Read more »


3 Ways to Evaluate Your Online Image

Web presence is no longer optional for real estate agents, yet so many are doing a lackluster job with managing their online image. Luke breaks down 3 simple areas of focus to create brand awareness on the Internet. Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive… Read more »


ADA Compliance for Real Estate Websites

Are design flaws on your website blocking entire segments of qualified buyers from easily accessing listings? Guest blogger David Gevorkian reviews the benefits of ensuring your website conforms to ADA specifications and offers suggestions for how to bring yours into compliance. As a real estate professional, you work tirelessly to market properties and connect buyers… Read more »


Content Marketing Strategies for Renters and Younger Buyers

Millennial and Gen-Z buyers make up the vast majority of current and potential buyers in markets throughout the country. These generational cohorts may wait longer to buy their first home than previous generations did, but, for most, it is an important part of their overall financial and lifestyle plan. As a real estate professional, positioning… Read more »