Websites go to great lengths to get noticed. But being a website can, alas, be a lonely experience. Imagine you’re a website that has pulled out all the stops and gone to a lot of trouble to be found. You’ve ensured that you’ve got an easy-to-remember, intuitive URL. Your home page makes clear that you… Read more »
The 3 Best Real Estate Landing Pages
5 Tips New Luxury Agents Need for Marketing Luxury Homes
You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »
Insider Tips for How to Find Real Estate Leads on Facebook
There’s quite a lot to understand about how to find real estate leads on Facebook. And it certainly takes a fair amount of work to target the right audience and close any leads you do get. But worry not—you’ve come to the right place. Read on, and you’ll get the inside scoop from our crack… Read more »
Ep. 381 #REL: Building a $300M Realty Company with Crypto and Courtesy (with Vanessa Saunders)
The Remarkable Power of Common Courtesy Who should listen: Real estate agents with an interest in mega brokerages and those curious about blockchain and cryptocurrency—and their ability to disrupt the real estate industry. Key ideas: 1. The mega brokerage business model takes the focus off the most important aspect of real estate—the clients—and puts… Read more »
How 5 Top Professionals Use Gratitude Marketing to Boost their Referral Marketing Strategy
Part 3 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies Just for a moment, let’s put aside all the chatter about segmented audiences, testing, analytics, buyer personas, and the other tools of the marketing professional’s trade. Let’s instead get back to a basic concept—showing gratitude—which is arguably the single most… Read more »
Ep. 412: How to Raise Capital for Your Business
Finding Investors and Raising Capital Key idea: While a deal needs to make sense, investors are willing to back an idea if you are able to fulfill the fundamentals of building good relationships, including earning their trust. It’s possible that the idea of finding investors to help you raise funds to launch a dream… Read more »
Ep. 417: The Life-Changing Power of Gratitude and Appreciation
4 Ways to Develop a Daily Practice of Thankfulness Key idea: Practicing gratitude isn’t simply feeling thankful; it’s a way of being in the world that advances your perspective, elevates your happiness, and strengthens your physical health. We don’t need to tell you that as a business owner, you have some significant responsibilities. And… Read more »
Ep. 430: The Secrets of Buying a Business—What You Need to Know
Creating a Winning Partnership: A Guide to Strengthening Relationships with Business Sellers Key idea: You improve your chances of becoming the preferred buyer of a business when you develop a relationship with the seller, listen to discover their vision of an ideal transition, and then broker a deal that fulfills it. Given the number… Read more »
Hosting a Massively Successful Open House as a New Agent
One of the best ways to build your business exponentially is by hosting open houses. Why? Because an open house is more than just a great marketing opportunity for your client to showcase their home to several potential buyers in a short time—it also allows you to build rapport with buyers not represented by another… Read more »
3 Essential Steps to Branding Yourself as a Real Estate Agent
In the minds of many bloggers (and perhaps in the minds of many marketers and agents as well), branding yourself as a real estate agent and branding your real estate business are the same thing, so they discuss the two ideas in the same way regardless of what their blog titles may imply. These bloggers… Read more »
5 Tactics for How to Get Insurance Leads (Top Producers’ Best Strategies)
Why settle for a random list of tips for how to get insurance clients when you can get the most successful brokers and agents on the planet to give you their best strategies? We’ve been fortunate to interview some heavy hitters on our Stay Paid podcast. Over the years, these guests have shared their most… Read more »
The 3 Best Facebook Ads for REALTORS®
Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »
