How to Make Your Open House Stand Out

For real estate agents, open houses can either be hit or miss. A successful open house relies heavily on being able to entice people to come through the door, once they’re inside, the house will speak for itself. However, just a few creative touches will have people lining up at the door, eager to see… Read more »


4 Surefire Ways to Reach Millennials in Real Estate

Millennials have quickly become the largest generational group in the country, surpassing the baby boomers. What does this mean for REALTORS®? That there is an abundance of first-time home buyers that are perusing the market for an agent. To capitalize on this unmatched opportunity, REALTORS® must cater their marketing tactics to align with the needs… Read more »



Analyze the Intent of Your Customers

Deep down, what do your clients really want? They obviously want to buy or sell a house. But any good real estate agent knows that a client wants so much more than four walls and a roof. Home ownership holds a lot of meaning to the people making the purchase or sale. No two clients… Read more »


Lead Generation vs. Lead Cultivation

In the real estate world, there seems to be a whole secondary industry devoted to selling agents leads. The lead game is no joke, and if agents want to keep their pipelines full, they always have to keep an eye on the next sale. But having an eye to the future doesn’t mean you have… Read more »


Reach Out to Clients for Holiday Marketing Touchpoints

Holidays and seasonal events are not only a great opportunity to promote your business and brand, but can serve as a platform for thoughtful connections between you and your clients. Christmas and Thanksgiving are obviously key opportunities, but even the holidays that go by without a second thought could prove extremely lucrative for you. You… Read more »


The Best Sales Strategy in the History of Business

Real estate is a unique brand of sales. Most salespeople practice a word-for-word pitch thousands of times. They memorize talking points and anticipate objections. This is how they become great. Real estate agents have to be more adaptive because the only thing they sell that stays the same is themselves. Agents must present their product… Read more »


3 Ways to Cultivate Gratitude and Achieve Success

In life, for some strange reason, it seems easier to focus on the negative rather than the positive. When we look back on the past month, we can easily conjure up memories of when everything went horribly wrong, but when things go smoothly, we tend to let it slide through our consciousness unnoticed. Maybe it’s… Read more »


Don’t Let Them Take Your Love

Frustration with another person can take an immense toll on your productivity and general well-being. It is usually not that long until frustration turns into anger, and anger tends to build inside of us the more we bottle it up. When we view the world through a lens tinted with irritability, the negativity spreads and… Read more »


Are You Hiding Behind Technology?

The advance of the internet has made the world a smaller place. We have never been more connected. We’ve never had so many modes of instant communication. A person can be perpetually available by simply keeping a phone within reach. It wasn’t long ago that staying in touch required a lot of effort—leaving messages, checking pagers, enduring… Read more »


Your Commitments Are All Wrong

Everyone is striving. We all harbor certain ideals. Some ideals pertain to society—the way we think things should be, or the way things would be if all was well. Then there are the ideals that we apply to ourselves—imaginary images where we are at our best. Reaching that highest version is possible, only it takes… Read more »