Many of your buyer clients may have all of their financial ducks in a row when they meet with you for the first time. How can you also help those who struggle with a negative credit history or who simply can’t afford the home they want on their own? How about those who would love… Read more »
Helping Clients Through an Unconventional Home Purchase
The 2023 Complete Guide to How to Become a Luxury Real Estate Agent
Congratulations! You’ve found what you’ve been looking for: a comprehensive source that addresses everything you need to know most about breaking into the luxury market. Best of all, it does it all in ONE place. Read on to discover: Why you might (or might not) choose to become a luxury real estate agent. Who swims… Read more »
15 Cheap Marketing Ideas for Real Estate Agents on a Budget
Let’s say you’re a real estate agent who’s fairly new to the business, or you’re a broker who’s starting to build a team, and you’ve got to figure out how to manage marketing for a small business on a tight budget. Well, rest easy because you’ve come to the right place! I’ve got some inexpensive… Read more »
Ep. 163: Best-Selling Author Marty Neumeier on Narrowing Your Focus to Grow Your Brand
How to Create a Successful Brand Marty Neumeier, acclaimed author of The Brand Gap and Zag, shares his advice for real estate agents and other small business owners. When it comes to your business, few decisions are as important as how to create a successful brand that will distinguish you from the competition. But… Read more »
The 5 Best of the Best Real Estate Podcasts of 2021 (updated)
Updated August 4, 2021 It’s the Only List You Need If you’re overwhelmed by the number of real estate podcasts available, are unsure about which ones are truly worth your time and attention, or you’ve been led astray by false prophets, you can breath easy . . . I’ve got you covered. But let’s be… Read more »
9 Freakin’ Awesome Facebook Marketing Ideas for Real Estate Agents
Social media marketing for small business . . . Facebook post ideas for small business . . . Real estate post ideas for Facebook Facebook lead generation for REALTORS® . . . Facebook story ideas . . . You search and search, and you still haven’t found the best answer to your most burning question:… Read more »
Ep. 56: Interview with Mike Cuevas: Why It’s Important to Be Yourself in Your Business
Mike Cuevas, also known as the “Real Estate Dude,” started his career as an agent and a broker—seeing great success in both. He has since branched out to start his own marketing company, which specializes in personal branding services, content creation, websites, and video marketing—among others. In today’s episode of Stay Paid, Josh sits down… Read more »
5 Tips New Luxury Agents Need for Marketing Luxury Homes
You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »
3 Reasons to Add a Personally Branded Magazine to Your Marketing Mix
Among the more unique marketing ideas for small businesses is a personally branded magazine. It’s high on the list of the most effective relationship marketing tactics used by real estate agents, financial advisors, insurance and mortgage brokers, lawyers, and other entrepreneurs who offer professional services as part of their brand strategy. Sending a personally branded… Read more »
Your Complete Guide to Starting a Real Estate Blog
Are you at the beginning stages of developing a content marketing strategy? Do you want to add another powerful lead-generating tactic to your marketing plan? Could it be that you’re excited to share your expertise with your audience of ideal clients? All of these are supremely good reasons for starting a real estate blog. Real… Read more »
The Best Real Estate Postcards for Farming
With all the sophisticated marketing tactics available to modern real estate agents, you might ask, “Do postcards still work in real estate?“ Yes, they do. If they didn’t, there wouldn’t be a boatload of blogs written about them answering all sorts of questions: What is a real estate postcard? What is a farming postcard? What… Read more »
The Best Personally Branded Real Estate Magazine for Clients: Why It Works
You don’t need me to tell you how competitive the real estate market is—no matter what direction home prices are headed—and how distinguishing yourself as the preferred agent in your area is tough, even under the best circumstances. In such an environment, a personalized real estate magazine acts like a battering ram that breaks through… Read more »
