Real estate is an information-rich industry, and being a real estate agent requires you to continue to learn and grow throughout your career. While there’s a lot to be said for getting out there and putting boots on the ground to learn about your local market, you’ll probably find that you need more instruction than… Read more »
Training for Real Estate Agents: Beyond the Brokerage
Ep. 271: How to play and WIN the content game (with Jimmy Mackin)
The New Apple Privacy Rule: What Are Marketers Supposed to Do Now? Who should listen: Entrepreneurs looking for ways to use content marketing effectively and efficiently as a direct-to-consumer strategy. Key idea: The writing is on the wall—privacy laws will continue to hamper the effectiveness of push marketing. The best alternative is to attract… Read more »
Ep. 246: 5 Consumer Trends That Are Rocking It in 2021
Tips to Make 2021 Consumer Behavior Work for You Who should listen: This episode is for brands and retailers wanting to be on the cutting edge of the hottest trending consumer behaviors of 2021. Key idea: For today’s consumers, “value” means far more than getting what you paid for. Action item: Consider and change,… Read more »
Ep. 166: Tips for Networking During Virtual Events
With shaking hands no longer an option, knowing how to meet people online is your next best bet. Virtual events and conferences have exploded in popularity since the COVID-19 pandemic took hold, and there is no indication that the trend will reverse.[i] There are, after all, a large number of benefits to meeting virtually,… Read more »
5 Most Powerful SMART Goals for Real Estate Agents in 2024
Updated December 2023 Have you ever made a New Year’s resolution only to forget about it within hours or days? In many cases, it’s probably because your resolution was too vague. “Close more deals” or “Find more leads” may be good goals, but they don’t do anything to create a path to help you meet… Read more »
3 Proven Real Estate Marketing Ideas for Busy Agents
Updated June 2023 Every real estate agent is faced with the same problem: there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in… Read more »
Ep 109: Beth Traverso – How to Win More Clients with Concierge-Level Service
Beth Traverso is a top agent and broker in Washington state. She started out in real estate more than 20 years ago by restoring and flipping properties. This year, her team is on track to generate $67 million in sales. Today on Stay Paid, Beth discusses how regular communication and an amazing attention to… Read more »
How to Get the Most out of Your Name Searches on Google
If people are curious about you and want to learn more about your business, it’s likely that they might Google your name for more information. This can easily sway their opinion one way or another and, in some ways, offers a valuable first impression to potential clients. A lot of what is available on Google… Read more »
11 Wildly Effective Social Media Marketing Ideas for Insurance Agents
If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you sold, then social media presents a tremendous opportunity to affect both. Effective use of social media can improve: the quality of the customer experience you provide,… Read more »
Ep. 295: How Dave Fink Is Reinventing Direct Mail for a Digital World
Bridging the Gap Between Direct Mail and Digital Marketing Who should listen: Any marketer who wants to be smarter about how they plan, execute, and track their direct mail campaigns. Key idea: With new technologies, direct mail is becoming increasingly sophisticated with capabilities to predict and respond more quickly to lead-generating opportunities. Action item:… Read more »
Ep. 320: The 4 Genuinely Best Types of Instagram Posts for Agents
Instagram Marketing Ideas for Real Estate Agents Who should listen: Anyone who struggles with social media content and wants to improve their reach and engagement on Instagram. Key idea: To establish a lead-generating social media presence, you must post consistently. Action item: Start posting content inspired by your life outside of work. By now,… Read more »
The Best Marketing Strategies for Your Small Business
Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »
