Here’s What Not to Say When You Post on Social Media

In the social media world, the dos and don’ts stretch across a vast terrain. While we’ve covered everything from creating boosted posts on Facebook to garnering real relationships using Instagram, it’s time to take a dive into the copy, particularly, the type that you shouldn’t be using. For starters, regardless of the platform, social media… Read more »

Ep. 246: 5 Consumer Trends That Are Rocking It in 2021

 Tips to Make 2021 Consumer Behavior Work for You Who should listen: This episode is for brands and retailers wanting to be on the cutting edge of the hottest trending consumer behaviors of 2021. Key idea: For today’s consumers, “value” means far more than getting what you paid for. Action item: Consider and change,… Read more »

Ep. 219: Marketing in 2021 with Dustin Brohm

 Content Marketing for Real Estate Agents Tips for beginners and others who want to diversify their marketing plan The only thing you might know about content marketing is that it involves, dare we say it . . . writing. And for that reason, you may have avoided it like a vampire avoids sunlight. You… Read more »

The Best Golden Nuggets from Stay Paid in 2019

Ep 112: The Top 7 Golden Nuggets of 2019

   Every week on Stay Paid, hosts Luke Acree and Josh Stike pride themselves on having conversations with top producers from all industries and unearthing “golden nuggets” of wisdom and actionable advice that you can use to grow your business. We’ve been mining the archives, and, this week, we’re excited to share some of… Read more »

Interview with Tiffany Beltran: How to Brand Yourself on Social Media

Let’s face it: breaking into the real estate industry takes an immense amount of grit—something that rising star Tiffany Beltran knows all too well. Fortunately, her determination has paid off tenfold. In the past two years, she has not only closed an abundance of deals, but also has built a notable presence on Instagram. In… Read more »

smart goals

Top 5 SMART Goals for Real Estate Agents in 2021

Were you effective at meeting your goals this year? Check out our SMART goals list for 2020 to see how you did. Have you ever made a New Year’s resolution only to forget about it within hours or days? In many cases, that’s because your resolution was too vague. “Lose weight” or “learn a new… Read more »

2020 to 2021 sign

Real Estate Agent Content Plan for 2021

In many industries, content creation and distribution has been a standard marketing practice for many years. However, in the real estate industry, many agents and brokers are just starting to adopt best practices for content. If you’re like many of your colleagues, your professional resolution for 2021 includes getting on board with a more effective… Read more »

Creating a Facebook Ad

How to Create a Facebook Open House Ad

Are you looking to launch an engaging, targeted Facebook ad for your open house, listing, or other product or service?   Today on Put a Put a Pin in It, Andrea Tremper gives step by step instructions for creating an effective targeted ad that will really get results. Video Transcription Whatever line of work you’re… Read more »

Using Instagram’s Galleries Feature to Your Advantage

In the past few years, Instagram has become a social media powerhouse. With the help of various updates, they’ve developed a platform that is valuable for business professionals, including REALTORS®. Its latest feature, Galleries, provides you with the opportunity to create unique and engaging content. What exactly is it?   With Galleries, you’re able to… Read more »

Smiling man speaking on cell phone

Ep. 161: Juan Barreneche: A Top Agent Talks Instagram and Selling $50M in Real Estate

 Juan Barreneche is a master when it comes to using Instagram to build relationships. In this episode, Juan shares the strategy he uses to ensure that when an out-of-state broker is looking to make a referral in his state of New York, he’s the one they think of. Juan tells Luke and Josh about… Read more »


3 Social Media Hacks for Any Business

I know, I know. Another blog telling you how to use social media. You get it – post a photo, share an article, get a few likes, it’s not rocket science. Waiting for me to tell you you’re wrong? I won’t, because you’re not! Social media is all about sharing moments with your sphere and… Read more »

man typing on computer

The 7 Virtual Tools Every Agent Needs in 2021

Since the announcement of the COVID-19 vaccine, many people have begun to talk about returning to business-as-usual. However, in many regards, business-as-usual may never be quite the same again. After all, for many clients and colleagues, the convenience of virtual showings and transaction management provided better communications and greater flexibility than ever before. Whatever your… Read more »