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The Benefits of Pinterest for Real Estate Agents

If you’ve ever scoured a loved one’s Pinterest boards for gift ideas, you know the site can be a treasure trove of insight into people’s interests, including what they’re looking for in their dream home. As a real estate agent, there is immense opportunity in sites like Pinterest and Houzz to better understand your clients—their… Read more »


The Benefits of Buying Ad Time on Podcasts

Advertising well is a crucial aspect of building and maintaining the right image for your brand. Finding the most effective ways to advertise and promote your business to the public could easily be what differentiates you from the pack. The recent boom in the podcast industry allows businesses of all kinds to reach new clients… Read more »


Spring Clean Your Marketing Plan with Issue 69

Issue 69 of American Lifestyle magazine will inspire your recipients to spring into productivity, whether they’re looking to organize their home, office, or themselves. This issue may be our timeliest issue yet with articles that focus on fresh, vegetarian recipes and additional content centered around getting everything organized—with delivery dates running from March through May…. Read more »


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Marketing with a Tight Budget

If your marketing budget is looking a little tight, don’t stress. There are ways to knock your marketing out of the park that don’t include breaking the bank. Get creative with both your budgeting and your marketing efforts with these tips. Blog more frequently. Keeping up with a blog is tough—we know that agents are… Read more »


How New Real Estate Agents Can Get Leads for Free

Updated June 29, 2021 In Part 1 of this 3-part series, discover 8 ways you can get leads for free as a new real estate agent. I see it all the time. New real estate agents doing their best to cope with the expense of starting a new business. As they struggle to find clients,… Read more »


Ep. 234: Creating Financial Certainty with Dan Nicholson

 Business is a Gamble, so Rig the Game This week’s interview with Dan Nicholson is deep. But don’t shy away. A deep conversation isn’t always a complicated or boring one. Granted, if you’re stuck in a college philosophy course where you have no inkling about what’s going on, and Anaxagoras sounds like something that… Read more »


Don’t Just Preach, Teach

It’s been said that those who can’t do, teach. But really, those who can do should also teach, as well as those who can’t and everyone in between. Everyone should strive to be a teacher every day because, it not only benefits the people around you, but it benefits you, too. But how? We each… Read more »


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5 Tips to Help You Target FSBOs

In real estate, new listings make the world go ‘round. Whether you’re cold calling, door knocking, or depending on referrals, everyone is in search of a new deal. But what about FSBOs and expired listings? The fact of the matter is that the majority of agents try to steer clear of these types of listings…. Read more »


Voicemails…You’re Doing It Wrong

Don’t leave a lackluster voicemail again. In sales we often overlook this part of the job, but it’s important to scrutinize our voicemail scripts and make them as effective as possible. Do your best to perfect every message with these tips from Luke Acree. Video Transcription Guys were going through the series of cold calling… Read more »


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Ep. 307: Google Business Pages for Real Estate Agents in 2022

 Google Business Page Setup What You Need to Know Who should listen: Everyone who wants to optimize the potential of their Google Business Page to rank high and attract prospects. Key idea: Google is clearly targeting local businesses, so now is the time for local business owners to maximize their investment and use all… Read more »


Ep. 178: Entrepreneurs: Focus on the Vision and You’ll Win the Client

 Being an Entrepreneur is About Selling Your Vision Being an entrepreneur, almost by definition, means having a high tolerance for risk. Entrepreneurs forgo traditional careers in which people work for someone else and the relative security that comes with a predictable paycheck. Entrepreneurs also seem to have a unique type of courage. Despite what… Read more »