Key Performance Indicators, or KPIs, are benchmarks with which you measure the success of your business. And while there are thousands of ways to measure things like reach and revenue, there are 3 essential KPIs that every company, big and small, needs to pay attention to. Video Transcription Alright, so we talked about goal-setting in… Read more »
Do You Know What KPIs Are?
The Most Important Question a Real Estate Agent Can Ask
Most people only need a real estate agent a handful of times throughout their life. Shopping for property isn’t like shopping for groceries. There are usually years, sometimes decades, in between purchases. Staying top of mind all that time might seem impossible. It isn’t about constantly being in front of the prospect. It’s about making… Read more »
How Financial Advisors Can Connect with the Next Generation
Updated September 2023 “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” – Wayne Gretzky, former professional ice hockey player and head coach There’s a great business lesson for financial advisors hidden within Gretzky’s words that are especially relevant given the tremendous wealth… Read more »
8 Tips for Creating a Professional Facebook Page
If you’re thinking about creating a professional Facebook page but are unsure of where to start, don’t worry—you’re not alone. As anyone familiar with the site will tell you, Facebook changes and evolves its features regularly. It can be a proverbial moving target for marketers who are trying to find the best steps to set… Read more »
How to Improve Engagement with Timely Content
Updated February 2024 The statistics are astounding . . . 500 million tweets are sent per day. (Social Sheppard) 1.3 billion images are shared on Instagram every day (Photutorial) 150 thousand new videos are uploaded on YouTube per minute. (Wyzowl) 4.75 billion pieces of content are shared on Facebook each day. (Wishpond) With so many… Read more »
Why You Need to Stop Using a Facebook Profile for Business
If you are still using your personal Facebook profile to market yourself or your business, you need to stop. Immediately. Not only are you missing out on the many benefits that Facebook provides business pages, but you’re also violating Facebook policy. The terms clearly state the following information: “You will not use your personal timeline… Read more »
4 Tips for How to Stay Consistent on Social Media
Updated November 7, 2023 Adopt these four strategies used by successful social media marketers to consistently engage followers and meet your business goals I’m sure you’ve read a thousand times about the benefits of using social media. I think we all have. But very few tell you how to actually do it so here are… Read more »
A Full-Circle Approach to Staying in Touch with Your Clients
Other coaches or consultants who help you with your marketing campaigns are going to hate what we’re about to share with you. Focusing on campaigns produces mediocre results. For instance, if you’re planning to reach out to clients just before the busiest real estate season of the year, they may not give you a second… Read more »
What Successful Advisors Talk About More Than Money
People hire financial advisors to help them manage their money. So you’d think those clients would want to talk money every time they speak with their advisors. But that isn’t the case. Most people would rather only discuss financial matters when a specific need arises. Unless they need to change course, it’s easier and less… Read more »
4 Surefire Ways to Reach Millennials in Real Estate
Millennials have quickly become the largest generational group in the country, surpassing the baby boomers. What does this mean for REALTORS®? That there is an abundance of first-time home buyers that are perusing the market for an agent. To capitalize on this unmatched opportunity, REALTORS® must cater their marketing tactics to align with the needs… Read more »
How to Make Your Open House Stand Out
For real estate agents, open houses can either be hit or miss. A successful open house relies heavily on being able to entice people to come through the door, once they’re inside, the house will speak for itself. However, just a few creative touches will have people lining up at the door, eager to see… Read more »
Top Traits that Make You More Desirable to a Client
Selecting a REALTOR® is a thought-provoking and sizeable decision for clients. Whether they’re a first-time homebuyer or they’ve outgrown their current house, one can safely assume that copious research (via internet or word of mouth) will go into their selection process. So, how do you ensure that you best suit a client’s stringent requirements? Ensure… Read more »
