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Ep. 259: Niching Down: How to Work Less and Make More (with Jennifer Egbert)

 Is It Time for You to Find a Niche? Who should listen: Entrepreneurs who need to understand how to best niche their business, and who need reassurance that niching down is a sound and profitable business plan. Key idea: Understand your market, and nurture your sphere, and you won’t lack for referrals. Action item:… Read more »


Privacy Protection and Online Safety for Real Estate Transactions

There was once a time where contracts were handwritten, stacked on desks or in car trunks, and stored in unlocked file cabinets at the office. However, overtime, information has become more and more valuable–and, therefore, is more prone to theft and fraudulent activity. Part of your role as a real estate professional is to ensure… Read more »


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Ep. 258: How to Move Prospects Through the 8 Phases of a Sales Call

 How to Make a Sales Call A Step-by-Step Guide to Outbound Phone Sales Who should listen: Salespeople prospecting for leads who need a framework to organize their sales calls and seamlessly move their prospects through their funnel. Key idea: Using a script is essential when making cold calls, but they don’t have to be… Read more »


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Ep. 254: 7 Tips to Find Listings in a Low-Inventory Market

 How to Get Listings in the Current Housing Market Who should listen: Real estate agents who aren’t afraid to think outside the box and explore atypical places to find listings during this period of low inventory. Key idea: Agents are going to have to make calls and talk to people to tap into these… Read more »


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Ep. 252: How to Use the Content Pyramid to Repurpose Content

 Repurposing Content for Social Media Who should listen: This episode is for anyone who struggles with finding enough time to create the content they need to keep their audience engaged. Key point: If you consistently produce content in your field of expertise, then, over time, your audience will come to know, like, and trust… Read more »



Ep. 297: Working with luxury buyers (with J.B. Andreassi of Million Dollar Beach House)

 Lessons on Self-Reliance J.B. Andreassi from Million Dollar Beach House shares what he’s learned about trusting himself Who should listen: Fans of Million Dollar Beach House, luxury agents, and new agents in any niche—you’ll find entertaining stories and sound advice about how to approach new listing opportunities. Key idea: Not everyone will encourage you… Read more »


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Ep. 359: Building Better Client Relationships (with Ron Williams)

 Building Customer Relationships Who should listen: Small business owners and solopreneurs who want practical advice about building client relationships. Key idea: Relationships with clients must be authentic if they are to last and produce more business. Ron Williams, owner of Faith, Family, and Finances LLC, has been in the financial and insurance industries for… Read more »


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A Real Estate Agent’s Guide to Building a Personal Marketing Plan

Building a personal marketing plan can be a challenge, even if it’s only because not everyone understands what a personal marketing plan is. It’s not unusual to find writers and marketers using a variety of industry terms imprecisely. You’ll even find cases where they use words and terms with different meanings interchangeably. Words such as… Read more »


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Ep. 353: Taking a Bold Approach to Digital Content (with Christina Swyers)

 Cold Calling Is Out … Digital Content Marketing Is In! Who should listen: Real estate agents who need direction on how to take their real estate business to the next level through effective social media practices with video content marketing. Key idea: Digital content marketing is the future for successful real estate agents. Christina… Read more »


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Ep. 351: How to Fill Your Pipeline with Clients (with Sherri Johnson)

 The Fortune Is in the Follow-Up Who should listen: Agents and other professional service providers who need a strategy that produces consistent and predictable income. Key idea: Stay focused on filling your funnel. Sherri Johnson, this week’s Stay Paid guest, is a coach and trainer who was an incredibly successful agent and broker until… Read more »


Ep. 347: How Dan Lesniak Made $22M in Year 1

 A Target Market Strategy for New Agents Plus a Broker’s Cure for “Revolving Door Syndrome” Who should listen: New agents struggling with how to do it all with limited resources, as well as experienced agents who need a way to keep their top talent. Key idea: Developing a value proposition boils down to saving… Read more »